1966 Ford Bronco Is Our Bring a Trailer Auction Pick of the Day – Car and Driver


An exceptionally clean example from the start of the desirable SUV’s first generation.

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first-generation Ford Bronco in clean (but refurbished) condition should do well on the auction site Bring a Trailer. The current bid sits at $11,000, but if recent history is any guide, this car will end up selling for way more than that.
• 1966 was the first model year for the Bronco, and seeing this clean and restored example reminds us just how easily old Broncos can be decked out as cute as a button.
• Old Broncos are relatively common on BaT, with two of them—a 1967 model with a V-8 and an automatic transmission and a manual 1969 version—sold earlier this month for over $100,000 each. This auction ends on May 23.

Classic Ford Broncos like the one shown here—a first-gen, 1966 model—are undeniably popular over at Bring a Trailer, the vehicle auction site that, like Car and Driver, is part of Hearst Autos. Scanning the results of a few recent auctions, we find a 1969 Ford Bronco with a 347-cubic-inch Stroker V-8 engine and a five-speed manual transmission sold for $106,000. Or how about a 1967 Bronco with a 5.0-liter Coyote V-8 and a six-speed automatic, which sold for $139,049? Despite those prices, not everything on BaT goes for six figures, even these days. A 1987 Ford Bronco II XLT 4×4 with a 2.9-liter V-6 and a five-speed manual sold a week ago for $24,000.

All three of those auctions ended this month, which hints at good results for some of the other Broncos currently listed on the site. We were particularly smitten with this clean example from the first year Ford ever sold the Bronco. As of today, this 1966 Bronco in Wimbledon White is sitting at a bargain price of $10,000, but there’s another week left before the auction ends, so there’s no chance the bidding doesn’t go up in the next seven days, even if the choke lever sticks now and then.

Aside from minor issues like that, this is a first-gen U15 Bronco that appears to be in tremendous shape. The contrasting white exterior with a black vinyl interior keeps the simple spirit of the original interior alive even though, as with almost any vehicle that’s over 55 years old, some work has been done. The seller says the Bronco was refurbished around 15 years ago, including a new coat of that white paint. The current owner also installed a roll bar after acquiring the Bronco in 2020. The buyer will also get a removable black bikini top for the Bronco to go along with the chrome bumpers, drum brakes and 15-inch wheels. We did say it was cute, right?

The small, adventurous truck uses a 170-cubic-inch inline-six that Ford put into the early Broncos and the Falcon. Here, the engine is paired with a three-speed manual transmission and a dual-range transfer case. A folding front windshield allows for maximum airflow into the cabin, where a two-spoke steering wheel and a metal dashboard that houses a combination gauge with a speedometer that goes up to 100 mph as well as displays showing the truck’s amperage, coolant temperature, fuel level and oil pressure. There’s also a five-digit odometer that displays 10,000 miles, but the actual cumulative mileage is unknown.

The front occupants get bucket seats while the rear passengers share bench seats. There’s also some seatbelts and a center storage console with cupholders.

The auction for this 1966 Ford Bronco ends Monday, May 23. The car is located in Encinitas, California.

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