2023 Digital Marketing Trends for Small Businesses – The Mercury News

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Digital marketing is intimidating for many small businesses. Big brands use cutting-edge technologies to do cool things and raise consumer expectations. Without the deep pocket, how can you keep up and stay relevant?
The good news is that many new tools are now accessible to companies of any size. It’s easier now than ever to deliver a personalized and outstanding customer experience to stay ahead. Here are the latest digital marketing trends to watch for:
Reach Niche Audience With Micro-Influencers
 
 
The fragmented media landscape has spurred the rise of micro and nano influencers. Instead of spending an astronomical budget on hiring celebrities, businesses can partner with micro-influencers to reach niche, highly-targeted, or local audiences via various social media channels to build brand awareness and instant credibility.
Short videos like TikTok, YouTube Shorts, and Instagram Reels have gained popularity, especially among the younger generations and mobile users. The content format captures audience attention and has higher retention rates, which translates into better engagement and SEO performance.
The rise of short video formats consumed on mobile devices means you must create succinct and punchy messaging to get the point through before you lose the audience’s attention. Get clear on your brand values and distill them into memorable sound bites that resonate with your target market.
80% of people prefer watching a live video to reading a blog post, while 38.2% of consumers use live streams to discover new products. Live streaming can help you connect with your audience and drive conversions. Many social media platforms offer live streaming features, or you can embed the video content on your website for a branded experience.
Augment Customer Support With Chatbots
 
 
Live chat, in-app messaging, and chatbots are integral to the modern customer service experience. AI-powered chatbots are sophisticated and realistic, allowing businesses to automate more inquiries and free up their employees to handle complex tasks and build customer relationships.
UGC (e.g., photo contests and unboxing videos) is created by followers and customers who love your brand and want to share your products with others. The content’s authenticity can help you reach new audiences and build personal connections with them.
AI and machine learning capabilities are widely available in various marketing technology (MarTech) tools to help businesses analyze customer data, improve targeting, deliver personalized experiences, and allocate their PPC budgets strategically. A data-driven marketing strategy is a key to unlocking success in the digital business environment.
Consumers prefer to purchase from companies that align with their personal values and are willing to pay more for products and services from brands that demonstrate social and environmental commitment. How can you rally your customers around your cause?
 
Lead Your Strategy With Customer Experience
 
All the bells and whistles won’t yield long-term results if you lose sight of the most important thing — your customers. Invest in strategies and technologies that help you connect with your target market and deliver a memorable experience that will drive conversions and boost your retention rates.
One viral TikTok video won’t take you very far if you don’t have a website to capture leads, ongoing content to keep them engaged, or an email marketing strategy to stay top of mind. As such, your digital market strategy must involve various touchpoints, including website, SEO, email, social media, PPC ads, native advertising, and more.
Our integrated marketing solutions help you ensure that all the moving parts work together seamlessly to create a solid foundation where you can apply new technologies and tactics to deliver a modern customer experience.
Learn more and get in touch to see how we can help.
 
 
Article paid for by: Bay Area News Group
The news and editorial staff of the Bay Area News Group had no role in this post’s preparation.
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