Australia's Web3 Founders Launch Upside DAO with $5M – MarTech Series

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Upside, a Web3 focussed Investment Decentralised Autonomous Organisation (DAO), announces it has raised $5 million in capital to deploy in support of the best Web3 startups, with a focus on Australia. To that end, Upside DAO is also announcing the first recipients of its investment funding.
Upside DAO is comprised of some of Australia’s most celebrated Web3 founders and contributors, including organisations such as Apollo Capital, Banxa, Caleb & Brown, FTX Australia, Ren Protocol, Synthetix, Chainflip, and ZedRun (Virtually Human Studios). The DAO also includes industry specialists such as Mike Bacina (Piper Alderman), Luke Bortoli (Afterpay) & Chloe White (Genesis Block).
Together, the group highlights Australia’s strong track record in the Web3 and digital assets industry. The DAO was created to leverage this position of strength by reinvesting the collective capital, capabilities and connections of its members back into the Australian ecosystem. Upside is not a traditional investment fund. It has been established as a DAO, which means investment decisions and advisory for portfolio teams are coordinated by the members.
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“Many of our members have had to go abroad to scale their companies and protocols. We want the next wave of great Australian Web3 founders to build global companies from right here.”
Upside’s initial investments include:
“The unification of Australia’s best Web3 expats is a great starting point. To truly capitalise on this generational opportunity broad collaboration will be required. The show of unity from our most seasoned industry participants is a strong signal of the collective’s intention to re-invest into the Australian ecosystem,” said Kyall Walker, Co-Founder and GM of Upside DAO. “Many of our members have had to go abroad to scale their companies and protocols. We want the next wave of great Australian Web3 founders to build global companies from right here.”
“Our investment into local infrastructure such as a Community Hub will go a long way to engaging other sectors. We are in the process of building out a 700m2 co-working, digital gallery and activation space in Cremorne Melbourne. This will act as a melting pot for the likes of Financial Information Services, Gaming and the Arts to come together and support Web3 founders who are building innovative products for consumers.”
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Cryptocurrency along with the technology sector more broadly has seen a lot of value wiped out in recent months. Though these conditions might affect the appetite of retailers to invest, it usually creates the right conditions for finding and backing founders building the next great companies.
As Apollo Capital Chief Investment Officer Henrik Andersson points out, “A bear market is a perfect time to launch the investment DAO as capital dries up and teams need to look at institutional capital to fund their business ambitions. We are excited to join Upside DAO and work with other like-minded Australian crypto natives to find, back and support the next generation of Web3 founders to build great products for users.”
Upside launches publicly with an impressive portfolio of early investments under its belt across DeFi, Web3 tools, infrastructure, Metaverse and GameFi. “There is certainly no shortage of great founders right now building the essential tools and emerging products / services that will grow the Web3 industry globally. The teams we’ve backed are all exceptional, driven and resourceful. We believe they’ll onboard and uplift many Web3 users in their respective domains.”
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