BlueBet Appoints Tony Thomas as Australian CMO – European Gaming Industry News – European Gaming Industry News

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BlueBet Holdings has appointed Tony Thomas as Australian chief marketing officer.
Thomas brings more than 20 years’ experience as a marketing & digital executive in industries including media, tech, entertainment, food & beverage and retail. For the past three years, Thomas has been consulting to Australian businesses developing and implementing brand and acquisition strategies, delivering strong growth across multiple tech sectors.
Prior to this, he spent nine years as the chief marketing and digital officer at Nova Entertainment where he was responsible for digital marketing and brand strategy. During his time at Nova, Tony led the marketing and digital teams through significant growth to become the number one radio network in Australia and was instrumental in supporting the business in tripling its earnings.
Before joining Nova Entertainment, Tony held several senior marketing roles, including marketing director at Pepsico International and head of media and advertising at Coles where he oversaw many iconic campaigns, including the “Down Down” campaign.
BlueBet CEO Bill Richmond said: “Tony is a world-class marketer that thinks differently, and we’re delighted to be bringing his expertise, drive and track record of supporting growth to BlueBet.
“Tony has developed and executed some of the most recognisable campaigns in this market over the past 20 years and importantly built teams and cultures that align with BlueBet’s values and disruptor mentality. Tony is bringing a strong strategic mind to the Company and has some exciting ideas about how we can take our brand and proposition to the next level.
“Tony understands that BlueBet is a challenger brand with a unique proposition and appeal to Australian punters and we think his expertise and vision will make a real impact to our business. As BlueBet continue to grow, we are very confident Tony will add to the strength of our great team.”
Thomas said: “It’s such an exciting time for BlueBet, as it experiences strong growth in the market, and I’m looking forward to helping it accelerate its growth agenda, disrupt the market, and continue to take market share.
“There is a real challenger brand mentality at BlueBet, filled with smart and passionate people, and this is exactly the sort of business I love being part of. As a challenger brand, we need to work faster and smarter and create big, impactful ideas that cut through in a competitive market.
“Australians have lots of choice when it comes to punting so creating an Australian brand that Aussie punters love is important. The BlueBet team has done an outstanding job and have a ton of industry knowledge and I’m excited to be joining such a high performing and passionate team.”
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The Australian Transaction Reports and Analysis Centre is launching civil penalty proceedings against SkyCity Adelaide for alleged serious and systemic anti-money laundering and counter-terrorism financing failures.
AUSTRAC is looking into the operator after an enforcement investigation into SkyCity in June last year. The investigation was a result of an AUSTRAC industry-wide compliance campaign that began in September 2019.
The government agency alleges that SkyCity Adelaide failed to appropriately assess the money laundering and terrorism financing risks it faced, including the likelihood and impact of those risks, and to identify and respond to changes in risk over time.
SkyCity also allegedly did not include in its AML/CTF programmes appropriate risk-based systems and controls to mitigate the risks to which SkyCity was exposed.
AUSTRAC thirdly alleges, among more claims, that SkyCity did not conduct appropriate ongoing customer due diligence on a range of customers who presented higher money laundering risks.
AUSTRAC deputy CEO Peter Soros said: “The requirement for regulated entities to have appropriate AML/CTF controls and systems in place is not optional and should be taken seriously by all businesses regulated by AUSTRAC.
“AUSTRAC continues to work with SkyCity to ensure it complies with its obligations under the AML/CTF Act and to ensure it continues to meet its obligations in the future.”
Soros said the ruling – the third civil penalty proceeding AUSTRAC has brought against businesses operating in the casino sector – “should serve as a warning.”
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In the digital age, land-based casinos could soon become a thing of the past. The number of people playing at online casinos is rising because it is more convenient than traditional methods. In addition, the casino world has progressively shifted online, making more people interested in playing casino games from home. With the thousands of online casinos currently in existence, it can be challenging to know which ones are worth your time. This article will introduce you to some of the internet’s most famous Australian casinos that offer great bonuses and features. For detailed research, visit Spin-paradise and their page about online casinos Australia. These experts will show you what to look for in a gambling site.
Now let’s review some of the top 7 Australian-based online casinos.
This online casino has been operating since 2021 and offers various games, such as slots, blackjack, roulette, and more. Players can also enjoy their VIP rewards program, which offers multiple bonuses and cashback. Also, the site is secured with SSL encryption, which guarantees that all payments are safe and secure.
YOJU casino is an excellent option for Australian players who want to enjoy the best online gambling experience. This casino offers exclusive bonuses, unique game selections, and fast withdrawals. The site also uses 128-bit SSL encryption technology to protect all transactions.
SlotoZen casino is one of the best Australian casinos. It offers over 2000 games from leading game developers, including video slots, table games, and live casino options. The site also ensures secure payment methods with its advanced encryption technology.
Casino Rocket is an excellent choice for Aussies who want to enjoy their favourite casino games. This online casino offers over 1000 slots, table games, and live dealer options from top software providers. The site also provides secure banking with its reliable encryption technology.
Casino Mate is another famous Australian casino that offers secure banking, fast withdrawals, and exclusive bonuses. The site features over 1500 games from leading developers such as Microgaming and NetEnt. Also, the site provides a secure gaming environment with its encryption technology.
Zoome casino is an Australian-friendly online casino that offers a fantastic selection of slots, table games, and live dealer titles. The site also provides secure payment methods via its advanced encryption technology. Additionally, the casino offers exclusive bonuses and VIP rewards to its players.
King Billy casino is one of the best Australian casinos that offer exclusive bonuses and a great selection of games. The site features over 2000 slots, table games, and live dealer titles from leading developers. Additionally, the casino provides secure payment methods with its advanced encryption technology.
 
We hope this list has given you insight into some of the top online casinos for Australians in 2022.
With so many great choices, knowing which is best for you can take time and effort. To make sure you have the best experience possible, we recommend considering the following factors before making your selection:
 
Considering these factors, you’ll be sure to find a safe and secure Australian online casino that offers great bonuses and an exciting game selection. Good luck!
 
We hope this article has given you a better understanding of the best online casinos for Australians in 2022. With so many great choices, each offering its bonuses and promotions, security measures, game selection, payment methods and customer service options, there is sure to be something perfect for everyone! So make sure to take your time and research before making your choice, and good luck with your gambling journey! Happy playing!
 
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Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, part of Flutter Entertainment plc and the market leader in online sports betting across Australia, for the World Cup.
Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts becoming No.1 Top Free Apps in Sports on the App Store in Australia.
The innovative whitelabel game issues and rewards players with  ‘packdrops’ which reveal athletes and team cards to create lineups for each World Cup contest. With points being earned from the real-life performances, players compete on a global leaderboard to win a $50,000 prizepool every gameweek as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.
UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
Jamie Mitchell, Low6 CEO comments “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond.”
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