College football coaches' salaries spike in one year – Sports Business Journal

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This year’s annual USA TODAY Sports examination of FBS coaches’ pay reveals a 15.3% “rise in average total compensation compared to last season’s,” the “greatest one-year spike since the current basic methodology was put in place for the 2009 survey,” according to Pugmire & Berkowitz of USA TODAY. While that increase is measured against 2021 figures that “still were being affected by pandemic-related pay reductions” that began in 2020, if the reductions for the 2021 season are disregarded, the increase is 12.8%. Alabama coach Nick Saban has the “most lucrative average annual package of all” at $11.7M, with potential earnings of $93.6M through February 2030, excluding bonuses. Georgia coach Kirby Smart after winning last year’s national championship was given a “then-record” $11.25M average annual salary in July. Eighteen Power Five public schools “awarded their existing coaches raises of at least” $1M. Adding in the “expected — but undisclosed” — increases that USC and Miami gave Lincoln Riley and Mario Cristobal, respectively, at least 21 of the 65 Power Five schools are paying at least $1M “more than they were scheduled to pay last season.” The average pay for the 52 Power Five public school coaches is “just over” $5.45M this season, up from $4.66M last season. A lot of those raises also can be “explained by the game being awash in looming television cash.” The Big Ten next season starts a seven-year, $7B deal with Fox, CBS and NBC, while the SEC in 2024 begins a 10-year contract with ESPN that will pay $300M annually (USA TODAY, 10/13).
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