August 23, 2021 | 4 min read
4 min
Australian advertising is showing shoots of recovery and resurgence, after a year and a half of post-pandemic sluggish marketing spends, according to a recent IAB and PwC Australia online advertising expenditure report.
Australian advertising market resurges
The report found digital advertising is leading the charge of the overall advertising market recovery. The Australian digital advertising market has recorded a growth of 24.2%, the strongest since 2016, as per the findings.
The category roadmap
The shift in media consumption
Expert speaks
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