NEW YORK, July 11, 2022 /PRNewswire/ — The Digital Marketing Courses Market is segmented by Geography (Europe, North America, APAC, South America, and Middle East and Africa). 34% of the market’s growth will originate from Europe during the forecast period. UK and Germany are the key markets for digital marketing courses in Europe. Market growth in this region will be faster than the growth of the market in South America and North America. Digital marketing courses have gained prominence by focusing on improving the productivity as well as efficiency of an organization. This will increase the demand for such courses, which will facilitate the digital marketing course’s market growth in Europe over the forecast period. Moreover, the Digital Marketing Courses Market value is set to grow by USD 1.37 billion, progressing at a CAGR of 12.75% from 2021 to 2026, as per the latest report by Technavio.
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Digital Marketing Courses Market: Segmentation Analysis & Forecasts
The market is segmented by Courses (academic courses and certification courses). The digital marketing courses market share growth by the academic course segment will be significant during the forecast period. Owing to its growing popularity and importance, digital marketing courses are in huge demand. Hence, many universities have started providing graduation and post-graduation courses in the field of digital marketing. Such factors will support the market growth through this segment in the coming years.
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Digital Marketing Courses Market: Key Driver
One of the key factors driving the global digital marketing courses industry growth is the increasing number of people adopting digital media and digital marketing. Digital platforms such as Facebook and LinkedIn have become essential in today’s digitally connected world. Various companies are opting for social campaigns on digital platforms such as Facebook, YouTube, and Twitter, thereby increasing their spending on digital advertising. In terms of the adoption of digital technologies, APAC dominates the market with the highest number of internet users. Hence, companies are increasingly targeting APAC. Many students have, therefore, begun enrolling themselves in digital marketing courses. Moreover, corporate organizations are also increasingly training their employees in the field of digital marketing. These factors will drive the growth of the market during the forecast period.
Digital Marketing Courses Market: Major Challenge
One of the key challenges to the global digital marketing courses industry growth is the advent of open-source digital marketing courses. There are various companies and websites that provide digital marketing courses free of cost. edX is one such company. However, certification for these courses entails a minimal fee of about USD 20 to USD 50. Google also provides a free online digital marketing course called Google Online Marketing Challenge. This course is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, and video advertisements, making it one of the more comprehensive courses for beginners. Similarly, Wordstream PPC University, Social Media Quickstarter Digital Marketing Course, and Alison Free Diploma in E-business are providing free digital marketing course materials to learners. Such factors will challenge the growth prospects of the market in the forecast period.
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Digital Marketing Courses Market: Vendor Landscape
Alibaba Group Holding Ltd.
Digital Marketing Institute Ltd.
Engaging Ideas Pvt. Ltd.
Manipal Academy of Higher Education
Meta Platforms Inc.
Rainmaker Digital LLC
Simplilearn Solutions Pvt. Ltd.
The Digital Sandbox
The digital marketing courses market is fragmented, and the vendors are deploying growth strategies such as social media marketing to compete in the market.
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Digital Marketing Courses Market: Related Reports
Digital Marketing Spending Market by Type, Platform, and Geography – Forecast and Analysis 2021-2025: The digital marketing spending market has the potential to grow by USD 128.83 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.53%. The digital marketing spending market share growth by the search ads segment will be significant during the forecast period. Find More Research Insights Here
Digital Educational Publishing Market in Europe by End-user and Geography – Forecast and Analysis 2021-2025: The digital educational publishing market share in Europe is expected to increase by USD 2.65 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 15.58%. Find More Research Insights Here
Digital Marketing Courses Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 12.75%
Market growth 2022-2026
$ 1.37 billion
YoY growth (%)
Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution
Europe at 34%
Key consumer countries
US, Canada, China, UK, and Germany
Leading companies, competitive strategies, consumer engagement scope
Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Contents
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Courses
5.1 Market segments
5.2 Comparison by Courses
5.3 Academic courses – Market size and forecast 2021-2026
5.4 Certification courses – Market size and forecast 2021-2026
5.5 Market opportunity by Courses
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
7.3 Europe – Market size and forecast 2021-2026
7.4 North America – Market size and forecast 2021-2026
7.5 APAC – Market size and forecast 2021-2026
7.6 South America – Market size and forecast 2021-2026
7.7 Middle East and Africa – Market size and forecast 2021-2026
7.8 US – Market size and forecast 2021-2026
7.9 Germany – Market size and forecast 2021-2026
7.10 UK – Market size and forecast 2021-2026
7.11 Canada – Market size and forecast 2021-2026
7.12 China – Market size and forecast 2021-2026
7.13 Market opportunity by geography
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
10.3 Alibaba Group Holding Ltd.
10.4 Alphabet Inc.
10.5 Amazon.com Inc.
10.6 Coursera Inc.
10.7 Digital Marketing Institute Ltd.
10.8 Engaging Ideas Pvt. Ltd.
10.9 Manipal Academy of Higher Education
10.10 Meta Platforms Inc.
10.11 NIIT Ltd.
10.12 Simplilearn Solutions Pvt. Ltd.
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
11.3 Currency conversion rates for US$
11.4 Research methodology
11.5 List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
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