Digital Marketing Software Global Market Report 2022 – Yahoo Finance


Major players in the digital marketing software market are Adobe Inc, Hubspot Inc, International Business Machines Corporation, Marketo Inc, Microsoft Corporation, Oracle Corporation, Salesforce. com Inc, Act-On Software, SAS Institute Inc, SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA.
New York, Sept. 15, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Digital Marketing Software Global Market Report 2022” –

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

The digital marketing software market consists of sales of digital marketing software by entities (organizations, sole traders, and partnerships) that are used for digital marketing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods. It is an all-in-one software that automates all crucial tasks related to sales and marketing.

The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions.The CRM software solutions is provided to manage a company’s relationships and interactions with customers and potential customers.

CRM software helps to improve digital marketing campaigns with the record of audience data.These provides two types of services namely professional services and managed services and are deployed through cloud or on-premise in the large enterprises and small and medium enterprises (SMEs).

Various industries using digital marketing software includes BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality and other industries.

North America was the largest region in the digital marketing software market in 2021.Asia Pacific is expected to be the fastest-growing region in the forecast period.

The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The digital marketing software market research report is one of a series of new reports that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growth in internet penetration is driving the growth of the digital marketing software market.Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites.

The increasing presence of social media and social advertising and growing dependence on the internet and broadband connection is responsible for driving the growth of the digital marketing software market.Companies are utilizing the growth in internet penetration for digital marketing strategies to analyze consumer behavior & preferences in real-time and market themselves.

This will create a significant demand for digital marketing software as this software solution is the best tool to target audiences online. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, demand for digital marketing software will rise with the increasing internet penetration.

Technological advancement is a key trend gaining popularity in the digital marketing software market.Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software which redefines customer-facing services for digital marketers by enhancing productivity and optimizing user experience.

Leveraging AI to improve the customer experience can offer four significant advancements such as chatbots, predictive and targeted content, content production, and picture recognition capabilities.Each of these can enhance digital marketing while delivering more focused and relevant content to target users.

For instance, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that assist clients in designing their graphic assets and writing better email subject lines.It also assists firms in determining the best next course of action.

It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting, and other features.

In November 2021, Intuit Inc., a US-based business software company acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit added another capability to its portfolio and will work to deliver an innovative, end-to-end customer growth platform for small and mid-market businesses. Mailchimp is a US-based all-in-one digital marketing company.

The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
Read the full report:

About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.


The abrupt and rapid collapse of the FTX cryptocurrency exchange has caused a shock in the crypto space. The fall, in a few days, of a company valued at $32 billion in February, ended up casting suspicion on the entire young industry of financial services, based on the Blockchain technology. Retail investors have fled, while institutional investors, linked to FTX and its sister company Alameda Research, are still determining their losses from their exposure to Sam Bankman-Fried's empire.
Cathie Wood makes big bets on potential huge winners. But Ark Invest's top 10 holdings, including Tesla and Roku, have tumbled in 2022. reported Sunday that a woman participating in the joint Bigoen-Eisai Clarity AD trial of an experimental Alzheimer's treatment has died of a brain hemorrhage.
Despite a once-in-a-century pandemic standing in the way, investors enjoyed three straight years of strong stock market returns in 2019, 2020, and 2021. But 2022 has been an entirely different story; the economic winds have shifted, and companies are grappling with high inflation and rising interest rates.
Shopify (NYSE: SHOP) and Coupang (NYSE: CPNG) represent two very different ways to invest in the e-commerce sector. Shopify, which is based in Canada, provides self-serve e-commerce tools that enable merchants to set up their own online stores, process payments, fulfill orders, and manage their own marketing campaigns without joining a large online marketplace like Amazon. Coupang owns South Korea's largest online marketplace.
As a recession approaches, more Americans are financially falling behind.
It's been challenging to hold Alibaba's (NYSE: BABA)stock over the last two years as it lost more than 70% of its market value. As the stock price fell, investors questioned whether Alibaba had reached its prime and was bound to decline further. While it's still early, Alibaba's latest earnings result justifies my earlier decision.
While some investors are already well versed in financial metrics (hat tip), this article is for those who would like…
You can fund a health savings account (HSA) to pay medical expenses by rolling over money from your IRA tax-free.
In a financial environment riddled with unprecedented levels of uncertainty, investors are at wits’ end. When it comes to finding an investment strategy that will yield returns, traditional methods might not be as dependable. So, how should investors get out of the rut? In times like these, a more comprehensive stock analysis can steer investors in the direction of returns. Rather than looking solely at more conventional factors like fundamental or technical analyses, other metrics can play a ke
Today we will run through one way of estimating the intrinsic value of Plug Power Inc. ( NASDAQ:PLUG ) by estimating…
(Bloomberg) — The Bahamian government blasted the person in charge of restructuring crypto exchange FTX, the latest salvo in an escalating fight over what remains of Sam Bankman-Fried’s crumbled empire. Most Read from BloombergNext Covid-19 Strain May be More Dangerous, Lab Study ShowsKey Trump 2024 Rivals Silent After His White Supremacist MeetingBahamas Attorney General Ryan Pinder on Sunday said that recent statements made in US bankruptcy proceedings by John J. Ray III were “regrettable” an
(Bloomberg) — As Big Tech reels from the blow of higher interest rates and slowing growth, one top-performing hedge fund manager is going against the tide to bet on the sinking shares of Facebook-owner Meta Platforms Inc. Most Read from BloombergNext Covid-19 Strain May be More Dangerous, Lab Study ShowsKey Trump 2024 Rivals Silent After His White Supremacist MeetingExpensive Silicon Valley tech would not normally feature on the shopping list for the Liontrust GF Tortoise Fund, which its manage
A Mississippi-based furniture company, United Furniture Industries, has become a bad Samaritan for its employees just before Thanksgiving. The company fired almost 2,700 employees in text messages and emails. The company’s employees, spread across North Carolina, Mississippi, and California, were unemployed before Thanksgiving. "At the instruction of the board of directors, we regret to inform you that due to unforeseen business circumstances, the company has been forced to make the difficult de
Most stock splits don't create actual value for shareholders. While investors end up with more (or less if it's a reverse split) shares post-split, they own the same economic interest. Brookfield will split into two publicly traded companies — Brookfield Corporation and Brookfield Asset Management — with the latter poised to pay an attractive and growing dividend.
The first six months of 2022 were the worst the stock market has had in more than 40 years, officially entering a bear market on June 13. Despite some recent bouncebacks, investors remain worried. So much so that some have … Continue reading → The post Is the Stock Market Going to Crash in 2022? appeared first on SmartAsset Blog.
Elon Musk does not forgive those who doubt him. Last May, Musk protested because Gates had a short position of $500 million against Tesla. "Sorry, but I cannot take your philanthropy on climate change seriously when you have a massive short position against Tesla the company doing the most to solve climate change," Musk wrote to Gates.
Goldman Sachs thinks that being defensive on stocks is the best bet headed into a 2023 that may see a long-talked about U.S. recession.
U.S. stock-index futures sank Sunday night, as Asian markets fell following widespread public demonstrations in China and as oil hit a 2022 low.
While increased interest rates have put a damper on home sales lately, medical REITs manage commercial real estate, such as hospitals and doctor's offices. The tenants for these REITs are dependable payers and deliver consistent cash flows to the companies. Medical REITs are considered good long-term investments because they offer above-average dividends.


Leave a Reply

Your email address will not be published.