DIT Export Academy Masterclass Series: Digital Marketing – Workshop 2: 6 Steps to Optimise Your Website for Overseas Audiences – bpi – British Phonographic Industry


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Online webinar
From introductory sessions to specific sector workshops, the UK Export Academy has hours of content available for all SMEs across the UK. Whether you’re brand new to exporting, or looking for a refresher, customise your programme with workshops that suit you. 
Our beginner modules are repeated across the year, so you can sign up to as many as you like at the pace that works for you.
Foundation course: Our beginner modules will introduce you to key exporting basics, including how to create an export action plan, identify your target audience, conduct market research, understand customs documentation, export services overseas, and much more
Masterclasses: Our intermediary modules explore specialised areas of interest in more detail. From opportunities in specific markets to sector-focused workshops, we’ll give you all the practical advice and tips relevant to your chosen area. These workshops are ideal for businesses who have already started exporting and are looking for growth in specialist markets or sectors.
Opportunities: Our market modules bring in the knowledge and guidance of our international colleagues. Discover opportunities in markets of interest, including the benefits of new free trade agreements.
1 December | 14:00 – 16:00 | Digital Marketing Workshop 2: 6 Steps to Optimise Your Website for Overseas Audiences

Your website is your shop window to the world and is often the first place that customers will go to learn more about your brand. Having a website that tells people exactly who you are and points them in the right direction is so important when it comes to winning new business overseas.
During this webinar we will be sharing 6 steps to optimize your website for overseas audiences. You will also learn how to create a road map that will give you clear next steps and action points to make your website more appealing and functional for international customers.


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