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The city of 160,000 people near Amsterdam has agreed to outlaw ads for intensively farmed meat on public places like buses, shelters and screens from 2024.
The Advertising Standards Authority (ASA) said the television advert, which claimed Persil was “kinder to our planet”, had failed to demonstrate environmental benefits.
The consumer affairs ministry said, “It has been noticed that these guidelines are not being strictly complied with by the concerned entities and the prohibited goods are still being advertised through surrogate goods and services.” During the recent sports events that were televised globally, many instances of such surrogate advertisements were noticed, it said.
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