FIFA World Cup 2022: What happens to brands exiting sponsorship deals? – ETBrandEquity

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Though they’ve paid millions of dollars to attach themselves to the world’s most high-profile sporting event, many brands feel that endorsing Qatar is a bridge too far, given their human rights record. As brands weigh the costs of partnering with host nation Qatar, Shailesh Menon speaks to legal experts to find out the ramifications of opting out after a deal has already been inked.
Qatar warned the general public on Sunday against the use of unauthorised vehicle license plates with the FIFA World Cup Qatar 2022 logo, after it auctioned off dozens of number plates for hundreds of thousands of dollars.
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