First Republic: Is It Wrong to Build a Bank for Wealthy Clients Only? – The Wall Street Journal

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http://www.wsj.com/articles/first-republic-is-it-wrong-to-build-a-bank-for-wealthy-clients-only-1471388308
Brands like Ferrari, Prada and Hermès have built lucrative businesses by focusing squarely on rich customers. First Republic Bank is trying to do the same.
Over three decades, the bank has catapulted from a tiny thrift to a lender of choice for some deep-pocketed clients, including Facebook Inc. chief

Mark Zuckerberg. The bank draws in clients with excellent terms on mortgages and perks like branch parties and private museum tours.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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