Futuretech strengthens leadership team and launches e-commerce advertising product in Nigeria. – TechCabal


Futuretech, a leading digital advertising technology firm has appointed Itohan Izugbokwe as country manager, to strengthen the regional leadership team. Futuretech is known for bringing innovative digital advertising solutions to its clients and with the addition of Itohan the company is set to match the growing demand for its solutions in Nigeria.
Speaking on this development, Boye Balogun, Futuretech CEO said “We are pleased to welcome Itohan to the team with her wealth of experience in delivering excellent services across world-class brands. We have seen a huge rise in demand for digital and programmatic advertising across Africa with Nigeria as a key market. We will continue to grow our presence to match our clients’ needs.
As part of her role, Itohan will be responsible for leading the Nigeria office across advertising partnerships and product development. She joins the team just as Futuretech launches True Commerce in partnership with Adimo, a technology platform that connects commerce and customers through a suite of scalable marketing solutions, having Nigeria’s giant e-commerce platforms Jumia and Konga as its first retailer integrations.  
Tapping into the tremendous growth of e-commerce especially in Nigeria, the integration with the retailers will use Adimo’s technology to create shoppable media campaigns for advertisers and provide consumers with a frictionless path to purchase. TrueCommerce technology enables shoppability making marketing instantly transactional for advertisers such as Nestle & Unilever 
Reacting to her appointment, Itohan said I am excited to be joining the Futuretech team at such a critical time with the acceleration of digital & connected marketing growing beyond just social media platforms and driving end to end consumer journeys.  I have always been passionate about tech-driven solutions and this role is a perfect fit”
FutureTech is a tech-powered digital solutions business. We are always about the next wave and focused on creativity and innovation. We provide media, tech, and content solutions to help brands and agencies accelerate in the ever-changing connected world. We are a young business with a startup mentality fuelled by an endless entrepreneurial spirit.
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