gBETA launches digital marketing program for small businesses – Inside INdiana Business – Inside INdiana Business

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Wisconsin-based venture firm and startup accelerator is launching a new program that will leverage online marketing tools to support growth in direct-to-consumer businesses throughout Indiana. gener8tor says the first cohort of the gBETA Digital Marketing for Small Businesses program includes 10 businesses that will take part in a virtual showcase at the end of the month.
The 10 businesses represent a variety of products and services from nine different cities throughout the Hoosier State.
The businesses are listed below:
“Ensuring customers can find your small business online is vital,” said David Watkins, IEDC vice president of small business. “In today’s digital age, building an online brand and presence is essential to keep your business competitive. We are thrilled to partner with gener8tor to create
this accelerator in support of Hoosier small businesses as they explore the digital marketing tools available to them.”
During the seven-week program, which kicked off last month, the businesses have been working with the gener8tor team to meet mentors, gain customer traction and apply digital marketing best practices to support growth.
“Bridging the gap between small businesses and high-growth startups is critical to the growth and health of the Indiana economy,” said Elise Young, gBETA Indiana director. “I’m thrilled to be a part of the Hoosier community supporting passionate small-business owners that build lasting
legacies in our state.”
The public showcase will take place September 27, highlighting each of the 10 companies. You can RSVP to attend the event by clicking here.
In my last article, I discussed the importance of a long-term focus when investing and why such a focus has historically served investors well. With markets continuing to gyrate wildly, is it time for a different approach?  For the answer, let’s evaluate the stock market’s odds of winning and losing over the long run. …
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