Global agency Youwe expands UK footprint with acquisition of Fisheye – Marketing Dive


Youwe, the full-service digital agency with offices in the Netherlands, UK, Nordics, Ukraine and Indonesia, has today announced the acquisition of Fisheye, the Shrewsbury-based E-commerce and Digital Marketing specialist. The merger strengthens Youwe’s presence, capabilities and technical expertise in the UK, whilst enabling Fisheye to become a member of Youwe’s full-service portfolio and wider international family of over 300 digital specialists.
The merger will also provide customers in the UK with a complete digital growth package. In 2019 Youwe successfully merged with Leeds-based MarCom specialist company Successflow, which rebranded to Youwe UK in 2020. The Fisheye merger therefore marks the groups second exciting addition on UK soil, with both companies working together with clients including Schneider Electric, Henry Schein, Outdoor Toys and David Nieper.  
Rob Wiek, CEO of Youwe, said:  “With the addition of Fisheye, we are not only strengthening our footprint in the UK, but also expanding our Commerce and Marketing activities with a group of highly qualified and proven professionals. This helps us to position our cross solution offering much better. “Together with strong partners including Magento (Adobe), Commercetools, Spryker, Marketo, Pimcore, Drupal, Alumio and the AI-platform Symson, Youwe is now even better equipped to offer future-proofed value and solutions to businesses in the UK and across the globe.”  
Steve Hulmes, Managing Director of Youwe UK, said: “I am excited to welcome our new colleagues from Fisheye. This is an incredibly valuable boost to our UK presence and will strengthen us locally and internationally as a digital agency with a full-service portfolio.”
Dave Mistry Pain, Founder & Director at Fisheye, said: “I am excited for Fisheye to become part of Youwe. This is a great opportunity for us to accelerate our ambitions to not only provide online growth through continuous support & strategic development, but to go beyond that – and truly be part of a full-service digital agency.”
About Youwe
With ten locations in Europe, over 300 employees and a full-service portfolio, Youwe is one of the leading digital agencies in Europe. As a full-service digital agency, Youwe is a one-stop shop for companies that want to become and remain digital leaders.
Youwe provides complex e-commerce and PIM-MDM solutions, including strategy concept design, implementation, and conversion. Youwe's portfolio covers the entire digital domain, including strategy, design, e-commerce, online marketing, martech, data management, and system integration.
Together with strong partners such as Adobe Commerce (Magento), Commercetools, Spryker, Marketo, Alumio, PimCore, Akeneo, Drupal and Dotdigital, we help companies to continue to grow in an environment that is constantly becoming more digital. We do this by optimising, predicting customer needs, designing processes based on data, disseminating relevant information and moving at the same speed as the rapid developments taking place in the digital world.
About Fisheye
Fisheye is an e-commerce design, development and marketing agency focused exclusively on delivering full-service premium Adobe Commerce (Magento) solutions as a certified partner since 2009.
Successful, commercial and with a UK team of over 30 e-commerce experts, we are fully committed to our essential role in providing commerce strategy, design, development, support and marketing, enabling the long-term success of each and every business we work with.
With our 13 years of e-commerce experience, extensive integration knowledge and technical partner network coupled with an unrivalled reputation that focuses heavily on accelerated commercial growth, Fisheye has become the go-to Adobe agency for rescue and recovery, ongoing continuous development and industry leading technical support.
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