How Instagram and TikTok get 'in your brain' to spur impulse buys – USA TODAY


Lauren Brown hates the mall, but that doesn’t mean she’s not an avid shopper. 
Brown, a 32-year-old data scientist, has been introduced to hundreds of products through influencers on Facebook and Instagram. If an item grabs her attention, it will usually wind up in her Amazon cart within minutes. 


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