How Much a YouTuber With 200K Subscribers Earns a Year: Emily D. Baker – Business Insider


Due to serious health conditions, Emily D. Baker made the tough decision in 2017 to leave her job at the Los Angeles District Attorney’s Office – and her law career of over 15 years. 
Five years later, she’s now a full-time YouTuber who’s able to mostly work from her home in Nashville, and has parlayed her love of interpreting the law and pop culture into a successful commentary channel with about 200,000 subscribers
Baker told Insider she misses being able to be on her feet in court, but her new career affords her a completely new lifestyle. Her YouTube channel generally makes about $20,000 a month in revenue, and earned about $270,000 in 2021. Insider verified her revenue with documents she provided.
“I make more than I did as a district attorney,” she said. “When I went from month-to-month making $5-10, to an explosion [last year], I was like what is happening?”
Here’s how Baker unexpectedly turned a traditional legal career into a creator one.
While Baker, who’s now 43, was still an attorney in Los Angeles in 2015, she began posting YouTube videos. She said because she couldn’t talk about her work directly on the platform, she spoke more broadly about tech and growing a business online. She gained a few thousand subscribers doing that in tandem with her full-time job.
In 2017, Baker faced a series of health issues. She was getting sick frequently, and struggled through bouts of burnout, she told Insider, so she took periods of absence. Eventually, she knew her health couldn’t withstand constantly being in a court room, and she made the decision to leave the profession.
“It was hard to set boundaries when I wasn’t fully in,” she said. She spent a few years doing online consulting for entrepreneurs as she continued to post on YouTube. 
Near the end of 2020, Baker found her stride and new niche YouTube career as celebrities found themselves in scandals. Specifically, in September that year, when Kanye West leaked record label contracts and a video of himself peeing on a Grammy, Baker jumped at the chance to talk about it on YouTube. 
“Lawyer Reacts to Kanye West Leaked Recording Contracts on Twitter,” she titled the video. It gained 20,000 views, but more importantly, found a new community of pop culture fiends who were also curious about how legal matters impact celebrities. 
The next month, she was compelled to post a YouTube video commenting on the lawsuit filed against Tati Westbrook and her company, Halo Beauty. It gained over 425,000 views. That video, which cut through the dense legalese, helped her channel grow 60,000 new subscribers in a month. And it helped shape the direction of her channel.
“I knew I wanted to talk about pop culture because it’s what I enjoy covering most,” Baker said. “When jurors would walk in with People Magazines, those are the jurors that resonated with me. I also wanted my YouTube channel to be something people would be entertained by.” 
Throughout most of 2020, Baker said she made about $100 to $200 in ad revenue a month. When her videos began trending at the end of the year, and when she was invited to be a commentator on other popular YouTubers’ channels, she grew a large following last year that led to big payouts. 
I was on Philip DeFranco’s show talking about Britney, and the Free Britney movement, and there was a spike in growth,” she said of her appearance in June last year. “It was a steady growth up to 100,ooo subscribers.” 
With these spikes, she averages about 5,000 to 10,000 new subscribers a month.
“But it depends on how much I’m streaming,” she added.
Baker said more than 50% of her YouTube revenue from 2021 was from livestreaming, and the Super Chat feature that allows fans to pay creators to directly engage with them. Most of Baker’s fans ask her to answer legal questions about other famous people. 
Today, her operation has been able to grow to a team four part-time collaborators who help her film, edit, and post consistently. She also works closely with a brand management company — which has its own contract lawyer — to help her field endorsement deals.
“I don’t want to negotiate things myself because it takes away from making content,” she said. 
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