How to Use B2B Buyer Personas in Your Content Marketing Strategy –


SESSION 3 of 4: When you put Buyer Personas to work, they’ll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.
Congratulations, you’ve researched and built your B2B Buyer Personas. Now don’t let your effort go to waste! Put your personas to work and you’ll see an impact on your marketing strategy, including content creation that addresses your different types of clients.
Join us to learn how to:
Use your Buyer Personas to guide your marketing content strategy and align you with the customer success and sales teams. You’ll generate content ideas and strategies to connect with your target audience with an experience that feels customized to their needs.
Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.
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