Independent Media Agencies Of Australia Announce 10 New Media Partners For 2022 – B&T

Marketing

Returning member?

Independent Media Agencies of Australia (IMAA), has confirmed 40 media partners for 2022, adding 10 new members. 
The new partners are, TikTok, TorchMedia, Acast, Outbrain, Pinterest, MiQ, Fabulate, Crimtan, Bishopp and Tonic Media.
General manager, Brett Armstrong, said, “TikTok For Business is always looking to support and partner with the industry in meaningful ways” 
“We’ve seen the vital role that independent agencies play in the ecosystem, and how they’ve grown in strength over the last couple of years, locally and globally.”
Commercial director, Sev Celik, said, “As an independent, Australian-owned publisher, we understand some of the challenges indies have in turning the spotlight on their clients and themselves.” 
“We are thrilled to partner with the IMAA and are excited to unlock a multitude of opportunities collaboratively with them in 2022.”
Managing director, Kirsty Dollisson, said, “TorchMedia is thrilled to be collaborating with the IMAA for 2022.”
“TorchMedia understands the unique value and quality of service that independent agencies provide to advertisers.”
“We look forward to collaborating with the indies this year to deliver results with big impact.”
Australia and New Zealand, managing director, Henrik Isaksson, said, “As a creator-first podcast company, Acast will always champion and celebrate independence, so partnering with the IMAA is a natural fit for us.”
Agency head, Alison Powell, said, “We recognise the talent and leadership found in independent agencies and we look forward to going above and beyond to help our fellow Australian businesses deliver outstanding campaigns in Queensland in 2022.”
Managing director (APAC and growth markets), Andrew Burke, said, “Outbrain is proud to partner with the IMAA in 2022 to help continue to build on its impressive work for the independent media agency sector.”
“With an emphasis on client needs and an innate ability to keep up with the market, independent agencies represent a large proportion of Australia’s media spend.”
“Through our partnership with the IMAA, we hope to help agencies further develop their digital capabilities in a rapidly-evolving landscape and create a new level of trust and transparency with consumers.”
Head of e-commerce/retail, Laura Kleiman, said, “In this challenging and ever-evolving media and marketing landscape, independent media agencies continue to offer their clients a highly invaluable, personalised partner solution.”
“The IMAA provides essential support to members, helping to educate, pool resources and drive efficiencies to be more competitive.”
“This is perfectly aligned with Crimtan’s philosophy of helping our agency partners deliver the best service, value and outcomes to their client’s digital marketing efforts.”
Agency lead, Cassandra Gilbert, said, “As Pinterest continues to grow in the Australian market, we look forward to working and developing our relationship with the independent agencies and are especially excited to partner with the IMAA network.”
“As the digital industry continues to evolve, the IMAA provides an invaluable opportunity to work with the ever-growing independent space.” 
Sales director, Stuart Parker, said, “The independent agency market in Australia continues to flourish, driven by exceptional talent, ambition and a client-centric approach that delivers tangible results in an ever-changing media landscape for marketers.” 
“Over the past few years where we have experienced a monumental shift in connecting people and exchanging information.” 
“The IMAA has solidified itself as an integral part of the industry, providing a forum to educate, inspire and offer a unified voice for independent agencies.”
“MiQ are thrilled to partner with the IMAA and look forward to sharing real-time insights and driving innovation within the indie market throughout 2022 and beyond.”
Chief revenue officer, Ben Gunn, said, “We’re looking forward to helping IMAA members and their clients drive additional growth through Fabulate’s industry-leading content marketing solutions platform.”
IMAA, general manager, Sam Buchanan, said, “We are thrilled to welcome a diverse line-up of new media partners to the IMAA for 2022.”
“The number of new partner sign-ups is indicative of the important role independent agencies play, particularly as the sector continues to navigate a constantly changing media landscape.”
“We anticipate continued strong media owner support for indies in 2022, as brands seek out agencies who provide a more personalised, highly agile service.”
General manager, Sam Buchanan (Title photo), said, “We are thrilled to welcome a diverse line-up of new media partners to the IMAA for 2022.”
“The number of new partner sign-ups is indicative of the important role independent agencies play, particularly as the sector continues to navigate a constantly changing media landscape.”
“We anticipate continued strong media owner support for indies in 2022, as brands seek out agencies who provide a more personalised, highly agile service.”
The new members join IMAA’s other media partners including the Seven Network, Nine, Network 10, Foxtel Media, News Corp, ACM, Yahoo, EMX, Quantcast, Kargo, Facebook, Spotify, Gumtree, LinkedIn, BlisMedia Australia, Amobee, Criteo, Weatherzone, The Trade Desk, SCA, ARN, Nova, oOh! Media, JCDecaux, QMS, Shopper Media, Go Transit, Moove Media, Val Morgan and GWI.

 
303 MullenLowe Perth has announced a new leadership structure as it looks to align its business objectives with agency resources for 2023.
Proof not all the jokes are about the Socceroos, as the TAB takes a rather unfortunate stab at South Korea.
Yet more reasons to stay off the recreational drugs, the chances are very real of becoming a disgraced gameshow host.
We knew the newspaper & TV divisions hated one another, but it appears the acrimony abounds around Nine’s corridors.
This could’ve easily been B&T’s headline of the day had we not conveniently added that spoiler in there, too.
Do you ever get a sinister feeling that Australia only has about nine radio announcers? Ever? Confirm it with this news.
HomeStart Finance confirms there was no horsing around after the reappointment of marketing & ad agency, Showpony.
Seven has claimed the 2022 TV ratings crown. SBS said it would’ve won had it been solely down to great railway journeys.
You can now horde with impunity without the neighbours dobbing you into ACA, as the great Grimshaw heads for the exits.
Here, B&T chats with Squarespace CCO, David Lee. Sadly, we didn’t ask him which is his favourite Van Halen lead singer.
In what’s arguably exciting news for a coming slew of B&T stories, Elon’s letting all the mad people back on Twitter.
As part of the official launch of their Coogee Beach HQ last night, Independent creative agency Emotive unveiled a large-scale mural by local artist Jordan Ardler.
Remember when we used to hate real estate agents & property developers? Now they’re getting TV shows & magazine covers!
A creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour.
Samsung Ads make two key local appointments. Or, as the Koreans would say, “두 가지 핵심 약속”.
Indie agency Awaken booms on AFR’s Fast 100 List. Says it’s now open to all offers from any of the holding companies.
As much as we all love digital advertising, there is a murky side. Adding to that murkiness is apparent CO2 emissions.
Admittedly, we’d expect nothing less from Honey Birdette, but here’s all the brands busted for sexualising women.
ABC unveils 2023 plans via upfronts. Alas, no news of the return of the delightful bon vivant & chef, Ian Parmenter.
Seven unveils its summer cricket commentary team, as Ian Chappell sits at home plotting his ultimate revenge.
This young Aussie adlander’s just spent two weeks working in New York. Here’s his musings minus how bad the coffee was.
by B&T Magazine
This appears the end of adland boxing event Pitch2Punch. Now you’ll just have to smack colleagues the old-fashioned way.
Admittedly, if you’ve not seen the original skit, this may make no sense. It’s the ultra opposite to Star Wars films.
by B&T Magazine
The question does remain why a US oil giant that doesn’t operate in Australia was sponsoring these in the first place?
Like to plan party outfits well in advance? Well, don’t say you’ve not been warned here with this six months of notice!
by B&T Magazine
Did you miss DoubleVerify’s ANZ TrendSpotting lunch on Tuesday? Here’s all the takeaways sans a dessert doggy bag.
by B&T Magazine
Is there a more vilified, tougher job in media than Sydney breakfast radio? Well, aside from hosting Q+A or The Project?
GQ’s Man Of The Year has been announced. And, alas, it’s all bad news for Wayne Carey and Andrew O’Keefe.
The Marketing Academy Australia celebrated the latest cohort of graduates from its Scholarship program last night and hailed the future leaders of the Australia’s marketing industry. In a fashion show-themed event at The Beresford Hotel in Sydney’s Surry Hills, graduates strutted their stuff on a catwalk and discussed what they had learnt from their one-on-one […]
B&T has no idea who the next ACA host will be, suffice to say they need a strong conviction about dubious laundromats.
Look, it’s a tech giant good news story. B&T was as shocked writing it as you will be reading about it.
French obviously still pissed we didn’t buy their submarines, handing Socceroos an almighty World Cup shellacking.
Wunderkind unveils Sydney office opening. People already mispronouncing it as “Vunder”, “Wonder” and “Wunderkid”.
If your idea of a top Christmas ad is Curtis Stone with perfectly crackled pork, you’re in for a bit of a shock here.
In bad news for the Ferrero Rocher & scented candle, Are Media set to chime in on the thoughtless Christmas gift market.
Study finds young Aussies spending on experiences. Also not joining the army like Tony Abbott wanted them to.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

Never miss a story again. Sign up for B&T’s daily newsletter now.

source

Leave a Reply

Your email address will not be published. Required fields are marked *