JCDecaux launches DOOH e-learning platform in Australia – M4G Team


Monday, November 28, 2022
By M4G Bureau – May 23, 2022
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

Leading OOH media company JCDecaux has announced the official launch of e-learning course JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, designed to foster understanding and awareness of the power of DOOH advertising. 
Max Eburne, JCDecaux Chief Commercial Officer, said: “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per cent of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner. This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies.  The JCDecaux Academy aims to change this by educating and upskilling the wider industry.” 
Technology advancements have made it easier than ever for brands to adapt and extend their digital online campaign into DOOH, as well as enhance targeting opportunities; and verify and measure results.
Essie Wake, JCDecaux Chief Marketing Officer, said: “As the industry’s favourite brand-building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the Digital Out-of-Home channel in 2022. And it won’t take an age to complete either – it’s ten concise modules, made up of bite-sized 15-minute videos, jam packed with great real-life examples, case studies and takeouts from Australia and across the globe.”
The free course covers subjects including:
JCDecaux Academy has launched with a marketing campaign featuring different characters to showcase its relevance for all industry professionals looking to tackle data-led targeting, understand creative nuance or seek new strategic solutions. To register, visit  https://www.jcdecaux.com.au/academy
JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign
Broadsign, DOOHX launch pDOOH advertising certification programme
Fevicol now bonds, election style!
Jupiter Meta is now Metaverse-as-a-service (MaaS)
‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’
JOLT unveils first of several free, fast EV charging units planned across New Zealand
Subscribe to receive the latest OOH industry updates
Copyright © 2022 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.


Leave a Reply

Your email address will not be published. Required fields are marked *