LiveRamp Joins Salesforce AppExchange, the World’s Most Trusted … – MarTech Series

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LiveRamp announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual. A data-first approach is key to meeting these expectations, and the Customer Data Platform enables brands to create a single source of truth that allows for more intelligent, actionable and humanized moments throughout the customer journey.
With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enjoy enhanced reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement and optimization without sending PII (in either raw or hashed formats) to publishers, tech platforms, or data providers. Additionally, RampID’s consistency and durability provides full support for the customer preferences, opt-outs and subject-access requests needed for compliance with the full range of modern global data privacy regulations.
Additionally, as part of the expanded Customer Data Platform ecosystem on AppExchange, partners can now unleash the power of data with the world’s #1 CRM platform – from sales, service, marketing, loyalty, commerce and external data sources – to accelerate business growth. Whether your customer is enriching first-party data, or activating it for personalization at scale, becoming a Customer Data Platform partner means growing relationships and revenue in our thriving ecosystem.
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