Marketing Manager, Digital Marketing Initiatives (DMI) at Columbia … – mediabistro.com

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Salary min: $70,000
Salary max: $80,000
Duration: Full-Time
Salary Range
$75,000.00 – $82,000.00 per year
Position Summary
Reporting to the Senior Director, Digital Marketing Initiatives (DMI), the Marketing Manager is an important member of the Digital Marketing Initiatives (DMI) team.
The DMI team seeks to implement a unified strategy that focuses on both increasing alumni engagement and increasing donor counts. The unit oversees broad-based alumni and development communications across multiple channels, online programming and engagement, and is a leader in implementing and using enterprise-level technology shared across the Office of Alumni and Development (OAD). The goals of the unit include conveying value, benefits, and opportunities to alumni, creating a holistic communication strategy around development and engagement, and fostering a culture of impact that benefits the University and its alumni and donors.
The Marketing Manager fulfills a critical role within a matrixed environment and will oversee the strategy, implementation, and execution of central digital marketing campaigns through email, social media, SMS, and web platforms. The individual will also be DMI’s primary liaison supporting partner school and department-specific digital marketers at OAD, and serve as a project manager on initiatives that impact over 380,000 alumni and donors across Columbia.
Responsibilities
Responsibilities include, but are not limited to the following:
Minimum Qualifications
Bachelor’s degree required. A minimum of two to four years of related work experience (i.e., digital marketing, communications, annual giving, non-profit management/fundraising) required. Experience with CRM tools and marketing automation platforms (Salesforce preferred). The ideal candidate excels in collaborating with a wide range of partners and demonstrates a passion for digital marketing and creatively proposing new solutions and ways of thinking. Demonstrated ability to manage multiple projects simultaneously, set deadlines, determine priorities and monitor results required; a high level of proficiency with analyzing and segmenting data in Excel and other spreadsheet tools; experience in supervising staff is a plus, planning and managing programs, strong verbal skills and attention to detail and follow up, excellent organizational skills and a high degree of flexibility and initiative required; and excellent writing skills required; position may require longer hours during peak marketing seasons, including some evening work.
Preferred Qualifications
Work experience in higher educational institution, or other complex organization, highly preferred.
Other Requirements
Must have the ability to manage relationships with faculty, students, staff, and alumni and have the temperament to work skillfully with a diverse population.
Subject to business needs, the Office of Alumni and Development supports a hybrid work arrangement for this position. Options will be discussed during the interview process.


Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.

Columbia University is one of the world’s most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis.
It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the University to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
Future
Connectors. Creators. Experience Makers.
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