Marketing Team Exits Cooley for Fried Frank, Highlighting … – Law.com

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ANALYSIS
The six-person team departure could make a significant impact, said one marketing expert.
October 13, 2022 at 05:00 AM
5 minute read
Law Firm Competition
In a rare group move of law firm professionals, a marketing team at Cooley left for Fried, Frank, Harris, Shriver & Jacobson in the last month, following a chief marketing officer who made the move in the last year.
In all, the lateral group includes six marketing and communications professionals who transferred between the two law firms. One law firm marketing expert said law firms in general could start seeing more business professional group moves such as this one, describing the team departure as a “harbinger of things to come” in the industry.

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