Movers & Shakers: Bastion Reputation, Bullfrog, IMAA, Sparro, dentsu, AFR – AdNews


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It’s hard to keep up with all the latest moves across media, marketing and advertising, so we’ve made a list. Check out some of the biggest moves this week.
Now Screen’s Andrea Robertson joins Bastion Reputation
Corporate affairs agency Bastion Reputation has appointed Andrea Robertson as group client director. Robertson has more than 20 years’ experience in the communications industry, working at both global and Australian multimedia companies, as well as advertising agencies.
Jacquie Alley is the new IMAA chair
The Independent Media Agencies of Australia (IMAA) has appointed Jacquie Alley of The Media Store as its new chair, replacing Ant Colreavy after two years in the role.
Elle Bullen and Dan Sparkes named Bullfrog ECDs
Independent creative business Bullfrog has bolstered its leadership team with the appointments of Elle Bullen and Dan Sparkes to executive creative director roles.
Sparro announces senior hires and promotions
Sparro announced a series of senior hires and promotions, driven by expansion into broader media, retail and content. The 120-person digital agency, including digital-first creative agency Jack Nimble, is pursuing a vision to work at the ‘intersections of data, media and creative’.
Gideon Lui named head of marketing for Hisense ANZ
Hisense Australia and New Zealand has appointed Gideon Lui to the role of head of marketing for Australia and New Zealand.
Since joining Hisense in 2021, Lui has led the brand’s digital marketing and e-commerce remits.
Tess Salmon joins Bastion Reputation as principal consultant
Bastion Reputation has appointed corporate affairs leader Tess Salmon as principal consultant in its Sydney office.
Salmon will lead its rapidly expanding list of clients in major infrastructure, and industries facing a range of transition challenges, across NSW, Queensland, and the ACT.
Neuro-Insight promotes Brian Hill to GM APAC
Brian Hill, previously GM New Zealand, has been promoted to be the General Manager of the APAC region. Hill in this expanded role, will move to Neuro-Insight’s Melbourne offices, as he continues to work with advertisers, marketers, and platforms across APAC.

dentsu International appoints Gabe Mach digital director
dentsu International has appointed Gabe Mach group digital director of dentsu Perth following significant revenue growth in the second half for the Western Australian business. Mach joins dentsu from Bonfire where he has been for the last seven years, most recently as digital advertising product lead across key.
Fiona Buffini named editor of The Australian Financial Review
Fiona Buffini has been appointed editor of The Australian Financial Review, succeeding Paul Bailey, who resigned after 11 years leading the masthead. Her appointment follows a competitive internal and external application process.

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