Ohio State freshman running back TreVeyon Henderson has signed a name, image and likeness deal with popular fast food restaurant Arby’s, announcing his new partnership via Twitter on Wednesday. Henderson is coming off a 277-yard, three-touchdown explosion in a win over Tulsa, carrying his team to victory in the fourth quarter with several chunk plays.
Henderson leads the Buckeyes with five total touchdowns scoring this season.
Auburn senior Shaun Shivers, Washington State senior Max Borghi and Notre Dame redshirt sophomore Kyren Williams are other notable running back signees with Arby’s. That group created a video to help launch the program.
“I was so excited to hear that Arby’s was announcing a program for running backs and knew right away I wanted to work with them,” Borghi said. “Working with them to be an Arby’s RB – what could be better?”
According to 247Sports national analyst Chris Hummer, the fast-food chain will pay up to 200 Division I running backs $500 each for posting a video on Twitter or Instagram with the phrase, “Tonight, I’m getting Arby’s” along with the hashtags #ArbysRBs and #sponsored. In addition to the money, each athlete will receive Arby’s merchandise designed for the 2021 class of Arby’s RBs.
Full details of the program can be found here.
“We know a thing or two about RBs here at Arby’s, and what better way to get into the game for the 2021 college football season than by launching the ‘Arby’s RBs program?” Arby’s Chief Marketing Officer Patrick Schwing said. “We’re excited for as many running backs as possible to partner with us this season.”
Arby’s initially hinted it would enter the NIL space on July 1 when NIL legislation launched in many states across the country. The company asked interested running backs to email them. Now, running backs on both the FBS and FCS levels are eligible to partner with Arby’s through Dec. 1, 2021.
“Partnering with Arby’s was a no brainer for me,” Shivers said.
This national marketing campaign is one of the largest thus far in the NIL era. Some companies have sponsored entire teams, like at Miami and BYU, but this is the first campaign that targets a specific position group across the entire Division I landscape.
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Arby’s, with more than 3,000 stores across the country, is also among the first national food chains to enter the NIL space.
Chris Hummer contributed to this report.
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