PPC salaries: How much in-house, agency search marketers make in 2022 – Search Engine Land

Marketing

Search Engine Land » PPC » PPC salaries: How much in-house and agency search marketers make in 2022
Are you being paid what you’re worth? Often this is a tricky question. But a new PPC salary survey may provide you with the answer and help you figure out whether it’s time to get a raise or start looking for your next gig. 
Duane Brown, CEO & Head of Strategy at Take Some Risk, has just completed and released his annual look at PPC salaries. The 111 slides were put together based on data from 715 responses. Helpfully, it’s broken down by gross salary by country and region.
There’s a lot of data in the survey, but we’re going to focus on only a couple of areas: agency and in-house salaries for PPC specialists in the U.S. If you want to dive deeper into more details, check out the full report (PDF).
As Brown noted in the report, some survey data was skewed by respondents who only had 1-3 years of experience in PPC but had been working for around a decade or more.
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.

Agency PPC salaries. The median salary ranged from $47,500 (less than one year of experience) to $139,000 (15+ years of experience). This was based on 171 responses from people who work for an agency. Here’s the chart:
In-house PPC salaries. The median salary ranged from $50,000 (less than one year of experience) to $123,000 (15+ years of experience). This was based on 109 responses from people who work for a client or brand.
Company size. The survey also looked at salaries by company size. If you’re looking to get a six-figure salary, your best chances will be working at a company with 200+ employees. 
Male vs. female. The Bureau of Labor Statistics reported that in 2020 women earned 82 percent of what men earned. So is there a gender pay gap in search marketing? The PPC survey data indicates a clear yes for the most part, especially at certain experience levels. 
The most extreme gap is among entry-level female PPC specialists and those with 15+ years of experience. Both groups earn 20% less than males. But as careers progress, women are typically paid about 10% less than men at a similar level of experience. At 1-2 years, the median salary was equal for males and females. Females with 10-15 years of experience earned more than male counterparts, though not by much (4 percent)
Here’s that data, side by side, for comparison. 
Why we care. You need to know your value and you always need to value yourself and the work you do. Several variables are influence salary – where you live, your experience, your gender and, frankly, how good you are at negotiating. The job market is hot right now. Marketers are in high demand. Ultimately, though, it’s all about whether you can deliver results for your company or your clients. At least now you have some data to point to the next time you’re negotiating your next position or raise. 
Related Stories
New on Search Engine Land
About The Author
Related Topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
Start Training Now: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
5 Ways to Make Customer Experiences Drive Conversions & Revenue
Your Guide to Creating Consistent Experiences Across Multiple Websites
5 Ways to Improve your Content Workflows and Strategy in 2023
Enterprise Digital Events Platforms: A Marketer’s Guide
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
The Ultimate Reputation Management Guide for Financial Services
Receive daily search news and analysis.
Topics
Our Events
About
Follow Us
© 2022 Third Door Media, Inc. All rights reserved.

source

Leave a Reply

Your email address will not be published.