Selling accident insurance – BenefitsPro

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Accident insurance is one of most popular benefits in the worksite market and has appeal for most groups.
The traditional school of thought has been that it appeals more to blue-collar groups because of its relative affordability and the likelihood that those particular employees engage in activities that might be more likely to lead to an accident. Of course, as anyone with children will tell you, accidents can happen to any family regardless of income or job description. As a matter of fact, our recent anecdotal experience has proven the appeal of accident coverage to everyone.

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