Shopify breaks its Black Friday and Cyber Monday records – Marketing magazine Australia

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Hopes were high going into the year’s biggest retail sales event. Research from the Australian Retailers Association and Roy Morgan forecast that Australians would spend a record $6.2 billion over the Black Friday to Cyber Monday period just past.
The overall numbers from the weekend aren’t in just yet, but multinational e-commerce platform Shopify has released figures showing record-breaking sales for its merchants across Australia and worldwide.
Shopify recorded sales of $7.5 billion USD ($11.16 billion AUD) from independent businesses across the globe. That’s a 19 percent increase on the $6.3 billion USD Shopify merchants earned during the same period in 2021. Australia came in fourth in total spend. 
Contributing to this increased spending was a higher number of consumers purchasing from brands powered by Shopify this year. Australian Shopify merchants saw a 22.7 percent increase in consumers compared with 2021.
Even with some brands rejecting the high-pressure retail event, early results like this indicate Black Friday and Cyber Monday sales are going from strength to strength in Australia.
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