Returning member?
Sign in
Cheeky bookmaker Sportsbet has led the charge of Aussie brands around the FIFA World Cup in Qatar, labelling the event a bit “yeah, nah” in its latest integrated campaign done by its in-house creatives.
The iconic Aussie phrase is the answer to all the big questions around the upcoming global event. Did Qatar win the bid to host the World Cup fair and square? Yeah, nah. Is your mate going to work the next day after pulling a late-nighter watching the Socceroos? Yeah, nah.
“I think we can all agree that most things about this World Cup are a bit yeah, nah. From making fans pay more than $300 a night to sleep in a shipping container, it certainly would’ve been more fun to host it here on our shores. We’re still getting right behind the Socceroos though. Do we think they can get out of the group… Yeah, nah. But we’re just happy to be there!” said Sportsbet’s Sean Ormerod.
The campaign features two 30s TVCs, 4 15s as well as supporting radio, print and OOH, including a 3D Digital execution to be set live in Melbourne featuring the campaigns psychic Octopus.
CREDITS
Client/Creative – Sportsbet
Chief Marketing Officer, Mark Migliorini
General Manager of Marketing, Tim Hernadi
Head of Brand, Jason Thatcher
Head of Partnerships and Content, Rambo Goraya
Head of Content Production, Dan Atkins
Brand Manager, Mitchell Fraser
Senior Campaign Manager, Olivia Ferrary
Campaign Co-ordinator, Tayla Petty
Creative Director, Tim Leckie
Senior Creative: Shaun Conroy
Senior Creative: Chris Chard
Senior Creative: Hammy Goodman
Creative: Jamie McGloin
Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Julian Lucas
DOP: Daniel Ardilley
Production Designer: Lucinda Thomson
Editor/Online: Ryan Brett @ Manimal Post
VFX: Cadre Pictures
Sound: Final Sound
G’Day Parks has launched a cheeky new campaign with new Hamish & Andy sponsorship. The campaign, produced by TBWA/Adelaide and Carat Adelaide, is an extension of last year’s “Here’s Good!” campaign and focuses on G’day Parks’ “industry-leading” booking engine and mobile app. G’day Parks is also the exclusive sponsor of Hamish & Andy’s #1 comedy […]
GlobaSailGP has partnered with Seven to live-stream its KPMG Australia Sail Grand Prix I Sydney. On February 18-19, the broadcast will be available live on both Fox Sports, Kayo Freebies and now, the Seven Network. The new partnership provides Seven with the right to broadcast the Sydney event live and free. The 90-minute live broadcast […]
Apparently no one could be bothered to stick around until 4 am to watch the end of Murray vs Kokkinakis.
Organisers “braced” for the flurry of B&T editorial team entries.
B&T team are completely flummoxed by 19 across, however.
B&T suggests mugshots of Michael Clarke and Molly Meldrum in the interim.
Faceless AI company in ‘not good’ business practice shocker.
Misinformation? On the internet? Colour us shocked.
Has Netflix bitten off more than it can chew with its ad product? Industry heads certainly think so.
Hell reportedly “freezing” as Meta makes understanding ad preferences easier for users.
Unclear whether the 7.7 million new users had finally been kicked out of their exes’ accounts.
Ever regret your career choice? Have it confirmed by these Porsche-owning gamers.
Expect some brand experiences with some real power thanks to Harriet’s involvement.
Hastings reportedly fuming with Jacinda for stealing his resignation thunder.
Predictions of flying cars by 2050 might have been exaggerated, after all.
Still not sold on Cannes in Cairns? You will be after seeing the party plans.
by B&T Magazine
Reports of sloshed salty seamen on the Yarra as yet unconfirmed.
Over 30? Keep scrolling, old timers!
Campaign says give the gift of a clitoral stimulator this Valentine’s. Just maybe don’t do it in a crowded restaurant.
No shorts, thongs, singlets or high viz in the iD Collective office after 6pm following latest fashion win.
True crime podcaster Hedley Thomas announced for Cannes In Cairns. So pack your candlestick for the billiard room.
by B&T Magazine
Look super cool in these new sushi-inspired trainers. Well, at the very least, have stray cats follow you home.
This year’s tennis numbers not exactly off to a flyer. That said, no one really watching the cricket either.
B&T reporting on the Super Bowl a month out! And, to confirm, we don’t know who’s playing or understand the rules.
Sky News declares “A Current Affair you’re not having all the fun” as its latest vox pop proves journalistic disaster.
by B&T Magazine
Aussie gametech company Livewire has appointed Gareth Leeding as its chief innovation officer, as well as appointing a range of other execs from the likes of Zip Co and Edelman (lead image L-R: Leeding, Christine Storey). Leeding will be responsible for growing the company through innovative and immersive advertising. Most recently APAC head of creative […]
Like to complain about your Netflix sub despite it being a paltry 15 bucks a month? Here’s more ammo for your fire.
If you take absolutely nothing from this trends report, at least take the overload of buzzword marketing gobbledygook.
Facebook and Instagram told to overhaul nudity policy. However, B&T does hope that doesn’t translate to Molly Meldrum.
Steven Veytsblit confirms his chief of staff role doesn’t include getting the milk or collecting for staff farewells.
Sudoku, horoscopes & possible return of Hägar The Horrible sadly not among Patrick Elligett’s plans for The Age.
Red Havas unveils its big predictions for 2023 and, alas, it’s not good news for the bombe Alaska or the pantaloon.
Are you an Optus customer and regular Mailchimp user? B&T advises you may want to check your bank account this morning.
S4 Capital announces it will hit its 2022 targets. Sir Martin himself to go from orange in colour to a more tangerine.
Tired of The Monkeys winning everything? Get set for a little more exasperation and a dash of indignation with this.
Often find yourself in pedestrian shopping malls with no idea how to spend your hard earned? Get some prodding via QMS.
© 2023 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
