Study: Aussies With Digital & Marketing Skills In Hot Demand, Up 34% In Just Six Months – B&T


Returning member?

Latest Fiverr Business Trends Index shows people with digital and marketing skills are in hot demand, up 34 per cent on average since March 2022, as businesses look to capitalise on the somewhat buoyant economy to expand their reach and growth.
Despite economic uncertainty, Australian businesses are continuing to invest in growth and customer acquisition, with Instagram social media manager, marketing strategy and Facebook Ads manager topping the list of the most in-demand skills in Australia in 2022.
Fiverr’s Business Trends Index Top 10 
Instagram Social Media Manager, 133 per cent growth; earning range between $330-$1955
Marketing Strategy, 50 per cent growth; earning range between $1600 – $6900
Facebook Ads Manager, 34 per cent growth; earning range between $580 – $1400
Video Advertiser, 44 per cent growth; earning range between $1170 -$4,600
Twitter, 39 per cent growth; earning range between $100 – $323
Google Adwords, 38 per cent growth; earning range between $381 – $1560
Shopify Marketing, 27 per cent growth; earning range between $248 – $490
YouTube Monetization, 22 per cent growth; earning range between $132 – $414
YouTube Video Editor, 18 per cent growth; earning range between $828 – $3,647
Podcast Editor, 18 per cent growth; earning range between $165 – $414
The data from 2022’s Business Trends Index reflects Australian business owners’ resilience and positive outlook for the coming year, says Hila Klein, COO of Fiverr.
“It’s great to see that businesses are investing in digital and marketing roles that are fundamental to growth. Australian businesses continue to navigate unpredictable times from both a labour shortage and economic outlook, and we’re incredibly proud that Fiverr’s dynamic talent cloud solution has played a role in helping them access the skills they need to grow.”
With more businesses looking to fill resourcing gaps quickly, demand for freelancers has been at an all time high. Freelance marketing strategists now have the ability to earn up to $2,300 per job, with other digital roles following suit reporting similar earning ranges. With these roles being in such high demand, it’s an optimal time for Australians to leverage their digital skills online and consider freelancing.
Analytics Partners has found that 80 percent of brand messaging outperforms performance messaging – a trend that it expects to continue in 2023 amid difficult economic conditions.  The marketing analytics company analysed hundreds of billions in marketing spend to create its latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, […]
SBS continues to benefit from this year’s FIFA World Cup with 1.71 million viewers tuning in to watch Sunday’s Australia v Argentina match.  The bulk of views (1.26 million) were linear, with a further 448 000  coming in via SBS ON Demand. This match was the top-rated program – combined linear and digital – across […]
Merrick Watts fronts new Lion work. Other knockabout characters could’ve included the Honey Badger or Deborah Hutton.
Study finds 51% of Aussies addicted to their phones. B&T betting they’ve got the most irritating ringtone too.
Burgundy double-breasted suits no longer the biggest eyesore at Lowes as retailer unveils Twistie-themed range.
It’s exciting news for Melbourne radio listeners today. Well, it’s bad news if you can’t stand Charlie Pickering.
Adelaide-based Argon’s founder and studio director Jason Lehman is urging businesses to review their approach to dealing with customers after noticing an increased demand for positivity and optimism in the wake of Covid-19.   “What we’ve noticed throughout 2022 is that businesses and consumers in Adelaide have been craving positivity and optimism. With the darkest days […]
Aussie legislators again set to take all the fun out of ‘big tech’ as it probes algorithms, privacy and disinformation.
Planning on downing nine schooners at lunch purely for medicinal purposes? You’ll empathise with this gout-free read.
by B&T Magazine
This could be seen as yet more evidence of adland’s local talent war. Thankfully, the limbo war is yet to escalate.
Keep Left appear to take inspiration from the Rolling Stones for press photo. As in ‘Paint It, Black’ not ‘Brown Sugar’.
This story will probably make no sense to anyone over the age of 24. Alternatively, read it & feel instantly younger.
Thinking you probably need to work until you’re 127 to pay off your credit card debt? Make it 137 with this Amazon news.
This is a really powerful and important ad, hence why B&T is running it. Don’t worry, you won’t cry or anything.
Nothing says Christmas quite like a Coke, does it? Well, maybe a bourbon & Coke? Or, maybe just bourbon then?
Admittedly, this one’s for the art directors among the B&T readership. Of which, we’re quite sure, there are none.
MINI appearing to confirm it’s the gayest car on the road with new partnership with Sydney WorldPride 2023.
Do you love hearing super-rich, ultra-privileged white people bang-on about how hard life can be? This doco’s for you!
In its defence, the Daily Mail is the authoritative industry source on which MAFS star is up on drug charges.
Compass Studio – an independent PR and Digital Marketing agency – has bolstered their client roster and team in a sign of things to come for the sustainable and for purpose focused agency.
The Daily Telegraph declares it’s more than just bikie gang war & NRL stories with annual Bradfield Oration.
Leading independent sport and entertainment consultancy Gemba continues its growth with expansion into the European market and the appointment of Claire Kelly as General Manager – Europe.
Has a tradie’s expensive-looking ute confirmed your suspicions about their shameless overcharging? Confirm it here.
Thrive’s staff footy tipping comp thrown into chaos four months from start of season with arrival of new head of sport.
B&T continuing with its “year in review” analysis. Although “analysis” is probably a shameless oversell.
SXSW is coming to Sydney next year and eating enormous slabs of meat and wearing cowboy boots won’t even be mandatory.
Its been a good first 6 months for Flex & Froomes. CADA, the home of Hip Hop and R&B, has revealed that the Flex & Froomes podcast has now officially surpassed 1 Million downloads. Since launching just 6 months ago, the Flex & Froomes podcast has seen huge success: winning bronze at the Australian Podcast […]
Kate Meade’s neighbours set to be woken up by her car at 4am as she moves to new breakfast time slot.
There really could only be one winner of TIME’s Person Of The Year. Still, Meghan would’ve put a cat among the pigeons.
Thinking of a complete career change? B&T can heartily recommend defamation law judging by the last 12 months.
It’s certainly the conundrum of our time – keeping the pizza grease off the gaming console.
WONGDOODY has launched a new online space to share insights, opinions and trends to set marketers up for success in 2023. The site hosts 25 short reads penned by marketers and creatives from around the world, giving their insights into the trends and forces that will shape the coming year in marketing. WONGDOODY’s chief experience […]
Pinterest has dusted off its crystal ball (or data bank) to unveil its latest predictions for the key trends that will be shaping 2023.  Whilst other socials have focused on wrapping up 2022, the image sharing platform is looking to the future with its ‘not-yet-trending’ report.  Despite the alarming accuracy of its past predictions ( […]
In more favourable news for Network 10’s bottom line, its annual hairspray budget set to plummet as Peter Helliar exits.
New categories announced for Women Leading Tech. Alas, the caber toss continuing to be criminally overlooked.
by B&T Magazine
When it comes to beer ads there’s only two strategies – the humour card or sweaty men in tight shorts digging ditches.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

Never miss a story again. Sign up for B&T’s daily newsletter now.


Leave a Reply

Your email address will not be published. Required fields are marked *