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Digital Advertising Market 2022 – Opportunities And Strategies – Global Forecast To 2030
The Business Research Company’s Digital Advertising Market 2022 – Opportunities And Strategies – Global Forecast To 2031
LONDON, GREATER LONDON, UK, October 25, 2022 /EINPresswire.com/ — The increasing expenditure by end-use industries on digital advertising market size is expected to drive the market in the forecast period. Companies are spending on digital advertising for creative and innovative ads through interesting narratives and good story-telling in order to increase customer engagement. For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion. The high spending by end-use industries on digital ads is expected to drive the market in the forecast period.
The digital advertising market size is expected to grow from $486.00 billion in 2021 to $980.20 billion in 2026 at a rate of 15.1%. The digital advertising market share is then expected to grow at a CAGR of 12.8% from 2026 and reach $1793.60 billion in 2031.
Read more on the Global Digital Advertising Market Report
Companies in the market are increasingly advertising on streaming services to capture audiences which are increasingly shifting from broadcast televisions to streaming platforms. Streaming companies such as HBO Max, Peacock and Quibi are extensively ad supported, while other streaming platforms are also slowly embracing the idea of advertisements. For instance, in January 2020, AT&T, a US-based telecoms company, announced that it would sell video ad time during pause breaks.
Major players covered in the global digital advertising industry are Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc., Microsoft Corporation, Alibaba Group Holdings Limited.
TBRC’s digital advertising market report is segmented by platform into mobile ad (in-app and mobile web), desktop ad, digital tv, other platforms, by ad format into digital display ad, internet paid search, social media, online video, others, by industrial vertical into media and entertainment, consumer goods & retail industry, banking, financial service & insurance, telecommunication IT sector, travel industry, healthcare sector, manufacturing & supply chain, transportation and logistics, energy, power, utilities, others.
Digital Advertising Market 2022 – By Platform (Mobile Ad (In-App And Mobile Web, Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, Utilities), And By Region, Opportunities And Strategies – Global Forecast To 2031 is one of a series of new reports from The Business Research Company that provides a digital advertising market overview, forecast digital advertising market size and growth for the whole market, digital advertising market segments, geographies, digital advertising market trends, digital advertising market drivers, restraints, leading competitors’ revenues, profiles, and market shares.
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