The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period – Yahoo Finance


NEW YORK, Nov. 25, 2022 /PRNewswire/ —
The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period.
Read the full report:

The marketing Cloud platform provides relevant, personalized journeys across channels and devices, enabling marketers to deliver the appropriate message at the appropriate moment across all phases of the relationship. Marketing Cloud provides tools for customer experience management, mobile, email, social, site personalization, advertising, content production, managerial staff, and data analysis. Covering every possible customer touch and engagement, and guiding consumers on their 1-to-1 journeys with business has never been simpler or more effective.

Marketing clouds are a set of marketing solutions that are all delivered via the cloud and allow marketers to manage client interactions and marketing campaigns more. Marketing cloud platforms are aimed to simplify real-time monitoring, planning, and decision-making as part of the broader trend toward marketing automation. As expected, a marketing cloud offers a complete digital marketing platform with a wide range of features and solutions.

Social media, content production, web personalization, content management, data analysis, and advertising are included. The purpose of a cloud platform is to handle marketing efforts more. With the marketing cloud, businesses can furthermore employ event-driven triggers to set in motion particular responses to consumer behaviors.

For instance, if a customer enrolls in a loyalty program, marketing clouds can automatically send each of them thank-you letters via push notifications. The overall objective of the marketing cloud is to enable marketers to develop cohesive multiple-channel experiences, reaching custom through the proper channels — including SMS, social media, MMS, and messaging (along with group messaging) — at the appropriate moments, thereby increasing sales and revenue.

COVID-19 Impact Analysis

COVID-19 has had a substantial effect on the company’s competitiveness due to the restrictions placed on communications with current and potential customers. In any industry, the customer is the major focus of enterprises. Consequently, businesses will gain from the relationships that marketers have created with their clients over time throughout the COVID-19 pandemic. The marketing cloud platform enables organizations to evaluate client interactions all through the lifecycle of a product or consumer. The pandemic has compelled organizations to rely increasingly on advertising cloud platforms to rethink corporate operations, customer relationships, and marketing strategies. During the pandemic, both individuals and businesses turned toward automated systems and were dependent on cloud-based technology, increasing in demand for marketing cloud platform services.

Market Growth Factor

Augmentation of The Consumer Data Platform to Enhance the Marketing Experience

The customer data platform (CDP) enables marketers to provide uniform customer experiences through websites, email, mobile, social media, advertising, and offline channels. By creating a consistent, tailored omnichannel experience, marketers can keep customers engaged and moving forward toward their journeys. A platform with extensibility can develop and evolve to meet the market’s demands without having to be completely rewritten. A flexible platform makes it easy to incorporate new products and services to accommodate fluctuating demands across several platforms.

Digital Participation Via Virtual Reality (Vr) And Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) have been widely adopted in the gaming sector, and these cutting-edge technologies are currently being utilized in digital marketing to increase company. Vertical industries, such as media, entertainment, gaming; retail; and education, are deliberately investing in and integrating VR and AR technologies to enhance customer experiences. AR combines the actual and digital worlds by superimposing a digitally generated overlay onto the current environment, whereas VR refers to an entirely digital reality. Creating a lasting impression, campaigns utilizing AR and VR technology provide the audience with a greater sense of the products and services.

Market Restraining Factor

Increased Lock-In of Vendors

It is known as vendor lock-in when a customer’s commitment to a single service supplier makes switching practically impossible. Consequently, the client’s reliance on the service supplier increases. Lock-in is an issue with cloud marketing platforms. This dependency emerges as a result of the effort required to switch providers, which may make this a poor option or seem impossible. Vendor lock-in happens when a single vendor dominates the technology, binding the consumer to that company.

Component Outlook

Based on the Component, the Marketing Cloud Platform Market is segmented into Platforms and Services. The platforms segment acquired the highest revenue share in the marketing cloud platform market in 2021. A combination of marketing technology that marketers can access over the web, as opposed to on-premise solutions. Typically, a cloud marketing platform will contain tools for managing programs, creating content, scheduling tasks, engaging customers through social networks, and managing analytics and reporting to optimize marketing efforts.

Platforms Type Outlook

On the basis of Platforms Type, the Marketing Cloud Platform Market is divided into Customer Relationship Management, Software-as-a-Service, and Business-to-Business. The software-as-a-service segment procured the largest revenue share in the marketing cloud platform market in 2021. SaaS is considered part of cloud computing. It is because users often access SaaS applications using a thin client, such as a web browser. SaaS has become a prevalent delivery model for numerous business applications, such as office applications, messaging software, payroll management software, DBMS software, management software.

Marketing Function Outlook

On the basis of Marketing Function, the Marketing Cloud Platform Market is segmented into Advertising & branding, Designing, Sales Channels, and Customer Support and others. The customer support segment recorded a significant revenue share in the marketing cloud platform market in 2021. Customer support is a collection of services designed to aid customers in the efficient and proper usage of a product. It consists of assistance with product planning, implementation, teaching, troubleshooting, upkeep, upgrading, and disposal.

Deployment Mode Outlook

Based on the Deployment Mode, the Marketing Cloud Platform Market is bifurcated into Public Cloud and Private Cloud. The public cloud segment acquired the largest revenue share in the marketing cloud platform market in 2021. Public Cloud is an information technology approach in which on-demand computing resources and infrastructure are maintained by a third-party provider and shared with many companies over the Internet.

Organization Size Outlook

By Organization Size, the Marketing Cloud Platform Market is classified into Large Enterprises and SMEs. The SMEs segment registered a significant revenue share in the marketing cloud platform market in 2021. It is because it provides excellent automation tools for small enterprises. Salesforce’s pricing is accessible to nearly everyone and may be utilized to launch a small business. Salesforce propels businesses to new heights and provides new areas for exploration.

Vertical Outlook

Based on the Verticals, the Marketing Cloud Platform Market is bifurcated into Retail & eCommerce, Banking, Financial Services, & Insurance (BFSI), IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences, and Other. The media, entertainment, and gaming segment witnessed a promising growth rate in the marketing cloud platform market in 2021. The media, entertainment, and gaming industry have experienced a transition to adapt their business operations and how content is created, controlled, and distributed to the digital era.

Regional Outlook

Region-wise, the Marketing Cloud Platform Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired the highest revenue share in the marketing cloud platform market in 2021. It is because North American nations such as the United States and Canada have a robust economic landscape, enormous IT budgets, high technology assimilation, and early adoption of advanced technologies such as artificial intelligence, machine learning, cybersecurity, data analytics, and blockchain, all of which are anticipated to increase the demand for marketing cloud platforms among North American businesses.

The major strategies followed by the market participants are Acquisitions and Product Launches. Based on the Analysis presented in the Cardinal matrix; Oracle Corporation is the major forerunners in the Marketing Cloud Platform Market. Companies such as Adobe, Inc.,, Inc., SAP SE are some of the key innovators in Marketing Cloud Platform Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc.,, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.

Recent Strategies deployed in Marketing Cloud Platform Market

Partnerships, Collaborations and Agreements:

May-2022: SAP came into a partnership with Accenture, an Irish-American professional services company. Together, the companies aimed to introduce a new joint portfolio to assist large companies to move to the cloud and provide continuous innovation. Moreover, the new joint portfolio integrates the RISE with an SAP solution and SOAR with Accenture services offering and has been enhanced with new features that contain Accenture’s complete suite of transformation services, such as customized cloud services and proprietary intelligent tools, offered through a cohesive as-a-service model.

Mar-2022: Pegasystems came into a partnership with Google Cloud, a suite of cloud computing services. This partnership would help mutual customers to boost their digital modifications with Pega’s low-code business software on Google Cloud’s favorably reliable cloud services. Additionally, Pega would create Pega Cloud applications available on Google Cloud as a completely hosted and managed-as-a-service portfolio. Moreover, the partnership permits customers to decide how they want to implement Pega, delivering the selection, flexibility, and asset to configure their cloud environment to best suit their requirements and adjust to business changes.

Sep-2021: SAS came into a partnership with Microsoft Azure, a cloud computing service. Through this partnership, the implementation of SAS Cloud in the Azure Central India region in Pune brings the total number of Azure regions reinforced by SAS Cloud to 11, with locations across the US, UK, Germany, Australia, and Brazil, supported by future rollouts across the globe. Moreover, Microsoft and the significant local investment allow the company to further reinforce its commitment to consumers by delivering a broad choice of data processing locations to serve legal and company conditions.

Aug-2021: HubSpot came into a partnership with Envato, the world-leading online gathering for creative tools, assets, and talent. Together, the companies aimed to introduce more than 250 high-quality and various website themes on Envato Market, all created particularly for the HubSpot CMS Hub. Additionally, adding a CMS Hub variety on ThemeForest, makes it even more pleasing for scaling businesses for utilizing cloud-based CMS to get started fast and provide incredible digital experiences to their consumers.

Acquisition & Mergers:

May-2021: Sitecore took over Moosend, a SaaS-based marketing automation platform provider. This acquisition would complete Sitecore’s capability to power the personalization conditions of trendy enterprises, with the combination of Moosend’s cloud-native, API-first, and modular marketing automation medium. Moreover, Sitecore’s development to evolve into a SaaS-based digital experience platform is competent of helping the most refined digital experiences.

Jan-2021: SAS completed the acquisition of Boemska, a privately held technology company. This acquisition would improve SAS Viya, a cloud-native, advanced analytics platform with a rich set of abilities that promote SAS’ goal of sustaining the complete analytics life cycle and promoting customer migration to the cloud. Moreover, Boemska’s technology puts SAS closer to where judgments are created and unrestricted in cloud marketplaces for applications inventors.

Dec-2020: Adobe took over Workfront, the dominant work management platform. This acquisition would bring efficiency, cooperation, and productivity advancements to marketing teams currently contested with siloed work administration solutions.

Oct-2020: SAP took over Emarsys, a supreme omnichannel consumer engagement platform provider. The new Emarsys allows businesses to engage more productively and more personally with their consumers. Additionally, improving the SAP Customer Experience offering with Emarsys would form a new paradigm for how business is managed digitally as it would deliver omnichannel engagements in real time, hyper personalized, allowing companies to ensure every engagement is appropriate and impactful.

Product Launches and Product Expansion:

Feb-2022: Salesforce introduced Safety Cloud, assisting people to get together safely. The Safety Cloud helps communities and companies better manage health, testing, and entry protocols to develop securer in-person experiences on occasion and in the workplace.

Sep-2021: Oracle launched Oracle Fusion Marketing, helping marketers manage campaigns that develop highly qualified sales possibilities. This launch allows marketers to efficiently create campaigns that traverse traditional advertising and marketing channels and is the first marketing automation solution that is designed to bypass the entire lead conversion and qualification procedure. Moreover, Fusion Marketing uses artificial intelligence (AI) to automatically score tips at the account level, except when customers are inclined to talk to a salesperson and develop a qualified sales prospect in any CRM strategy.

Jul-2021: Redpoint launched In Situ the foremost cloud-native, data quality-as-a-service. The In Situ delivers unified consumer data in place, at unprecedented comfort, pace, and scale without the need to transfer data across the internet. Moreover, In Situ also delivers radical transparency into the reliability, quality, and trust of all consumer data authorizing companies to confidently implement their data across all edge points of the company.

Apr-2021: HubSpot introduced Operations Hub. The product is developed to transform the role of procedures experts across the enterprise and certify them to take center stage in supporting their company’s scale. Moreover, with Operations Hub, customers can unify consumer data in a connected CRM platform, automate a host of time-consuming jobs, maintain a clean database with comfort, and ultimately, play an active part in creating their organization’s strategy.

Oct-2020: SAP introduced SAP Customer Data Platform, a next-generation consumer data platform. The SAP customer data platform permits institutions to reimagine the consumer experience across every engagement, from business and marketing to service and sales. Moreover, the SAP Customer Data Platform is planned to go further in marketing by adding rich context to sales, commerce, and service experiences, with relevant convenient marketing.

Sep-2020: Oracle launched a series of innovations within its customer data platform. The series would allow marketers to streamline the delivery of personalized marketing schedules that boost sales, enhance consumer fulfillment, and grow consumer lifetime value. Furthermore, the latest updates to Oracle Unity allow B2B and B2C marketers to stop expensive and complicated consumer data integration projects by delivering a single platform that unifies all consumer data and allows it to be rapidly and easily activated within living business operations.

Scope of the Study

Market Segments covered in the Report:

By Component

• Platforms

o Software-as-a-service

o Customer Relationship Management

o Business-to-Business

• Services

By Marketing Function

• Advertising & Branding

• Designing

• Sales Channel

• Customer Support

• Others

By Deployment Mode

• Public

• Private

By Organization Size

• Large Enterprises

• Small & Medium Enterprises (SMEs)

By Vertical

• Retail & eCommerce


• IT & Telecom

• Education

• Travel & Hospitality

• Media, Entertainment, & Gaming

• Healthcare & Life Sciences

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Adobe, Inc.

•, Inc.

• Oracle Corporation

• Pegasystems, Inc.

• HubSpot, Inc.


• SAS Institute, Inc.

• Redpoint Global, Inc.

• Cheetah Digital

• Sitecore, Inc.

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Read the full report:

About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

Contact Clare:
US: (339)-368-6001
Intl: +1 339-368-6001
View original content:–rising-at-a-market-growth-of-8-0-cagr-during-the-forecast-period-301686832.html
SOURCE Reportlinker
Nio (NYSE: NIO) has set up battery swapping stations instead of charging stations like most EV companies. This might end up working in its favor. *Stock prices used were the afternoon prices of Jan. 3, 2023.
Spruce Biosciences Inc (NASDAQ: SPRB) and Kaken Pharmaceutical Co. Ltd entered into an exclusive licensing agreement for developing and commercializing Spruce's tildacerfont for congenital adrenal hyperplasia (CAH) in Japan. CAH refers to a group of genetic disorders that affect the adrenal glands. These glands produce essential hormones, including Cortisol, which regulates the body's response to illness or stress. Under the terms of the agreement, Spruce will receive an upfront payment of $15 m
Geron, Chemomab Therapeutics, Phathom Pharmaceuticals, Vera Therapeutics and Novavax are included in this Analyst Blog.
The bank was called out for several of its major moves last year, including closing the accounts of adult performers with no explanation, being called out by a group of senators led by Elizabeth Warren (D-Mass) for allegedly racist hiring practices, and excessive cases of rampant fraud via its Zelle app. The cause was banking violations that impacted 16 million consumer accounts, including repeatedly misapplying loan payments, getting fees and interest wrong, and charging surprise overdraft fees. Wells Fargo India Vice President Shankar Mishra was on an Air India flight from JFK to New Delhi on November 26 when he got out of his seat, walked up to another passenger, and proceeded to urinate on her.
At uncertain times like these, it's a good time to consult the wisdom of great investors like Warren Buffett, who was active in the market the last time inflation was this high, in the early 1980s. Back then, in his 1982 letter to shareholders, Buffett noted that businesses that outperform in inflationary environments have two qualities. First, they have pricing power, or an ability to raise prices without significant loss of market share or unit volume, as Buffett put it.
Yahoo Finance Live anchors discuss the decline in stock for Tesla following the slashing of prices for its Model 3 and Model Y vehicles.
THE ADVICER MarketWatch Picks has highlighted these products and services because we think readers will find them useful; the MarketWatch News staff is not involved in creating this content. Links in this content may result in us earning a commission, but our recommendations are independent of any compensation that we may receive.
“The idea in your head that you can quietly hide in your ivory tower and that this will all just magically go away, or that this is someone else’s problem, is pure fantasy,” Cameron Winklevoss wrote to former friend Barry Silbert.
Yahoo Finance Live anchors discuss why Tesla stock is hitting a new 52-week low.
Biogen stock jumped Friday ahead of an FDA decision on the accelerated approval of its experimental Alzheimer's treatment, lecanemab.
When Rivian Automotive (NASDAQ: RIVN) went public in November 2021, it claimed it could produce 50,000 electric vehicles (EVs) in 2022. But last March it halved that target to 25,000 amid persistent supply chain constraints.
The tech industry has long been known for its wealth of growth stocks, making the start of 2023 an excellent time to pick some up for a bargain. Apple (NASDAQ: AAPL) and Nvidia (NASDAQ: NVDA) have experienced steep stock declines over the last year. Here are two growth stocks to buy hand over fist in 2023 after last year's tech sell-off.
Yahoo Finance Live’s Brian Sozzi discusses a Morgan Stanley analyst’s defense against Apple stock.
Dividend stocks are the Swiss army knives of the stock market. When dividend stocks go up, you make money. When they don’t go up — you still make money (from the dividend). Heck, even when a dividend stock goes down in price, it’s not all bad news, because the dividend yield (the absolute dividend amount, divided by the stock price) gets richer the more the stock falls in price. Knowing all this, wouldn’t you like to own find great dividend stocks? Of course you would! Using the TipRanks platfor
The market hasn't been kind to growth stocks lately, but that doesn't mean that the space is devoid of opportunities for the long-term investor. On the contrary, for investors with a long-term buy-and-hold strategy and the patience to wait out the near-term volatility while adding to a diversified portfolio, this could be an ideal time to load up on beaten-down growth stocks with remarkable future potential. On that note, let's take a look at three such stocks that the market has severely discounted over the last year but that Wall Street thinks could soar by 50% or higher in the next 12 months.
Within the tech sector, shares of Shopify (NYSE: SHOP), Palantir Technologies (NYSE: PLTR), and CrowdStrike (NASDAQ: CRWD) are suffering worse than most, falling 3.3%, 3.9%, and 8%, respectively, through 12:05 p.m. ET. You can blame investment bank Jefferies for that — and Piper Sandler, too. Jefferies started off the new year with a series of downgrades, reversing its buy ratings and lowering Shopify, Palantir, and CrowdStrike to neutral, as ratings-watcher The Fly reports today.
Does the January share price for iQIYI, Inc. ( NASDAQ:IQ ) reflect what it's really worth? Today, we will estimate the…
Warren Buffett and his conglomerate Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) spent more money buying stocks in 2022 than they did in any other year of the 21st century (and maybe ever), according to filings from the Securities and Exchange Commission. While we won't know the final tally for the year until the fourth-quarter numbers are published, through the first three quarters, Berkshire Hathaway spent over $66 billion on equities. Interestingly, Berkshire Hathaway did the large majority of its buying early in the year, purchasing more than $51 billion of stocks in the first quarter.
UnitedHealth (UNH) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
These REITs have very little in common. For income investors, the differences need to be understood before buying.


Leave a Reply

Your email address will not be published. Required fields are marked *