The Post-Pandemic Rise of Digital Marketing in India – Deccan Herald

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The age of digital marketing has arrived. The proliferation of e-commerce has made it essential for brick-and-mortar stores to adopt digital marketing strategies. Everyone from multinational corporations to mom-and-pop shops is going digital in the hopes of expanding their operations and better using the online world to increase their customer base, product exposure, and revenue. Brands and businesses in India may look forward to a bright future in digital marketing because to the widespread adoption of digital technologies. Let’s delve even further into it!
Digital marketing is flourishing in India because of the country’s large population and the widespread use of smartphones and social networking sites there. Because of the global nature of the internet, businesses that want to expand their customer base must adopt digital marketing strategies to promote their products and services online.
Digital marketing in India has a promising future. In comparison to more conventional methods of advertising, digital marketing has a number of advantages that make it a viable and cost-friendly option for spreading brand awareness.
Pandemic and the growth in Digital Marketing in India
The field of digital marketing is expected to expand dramatically throughout 2020 and 2021. For two years in a row, the pandemic has impacted every aspect of our lives, but the digital sphere has continued to expand strongly and in truly remarkable ways. A further increase is anticipated in 2022.
India is home to the second-largest online population. Extremely high rates of internet adoption have been observed across the country. The number of people using the internet in India is projected to reach almost 666 million by 2023, and over 5.3 billion worldwide. This points to a general shift toward online shopping on the part of consumers, making it both prudent and advantageous for retail firms to enter the digital marketing sphere.
The quantity of data being used is growing. The number of people who rely on the internet for things like online shopping and video streaming has expanded dramatically in recent years. The ongoing digital revolution is projected to push this number even higher.
The amount of money spent on digital marketing and promotion has increased, even as the global epidemic has spread. Even the largest corporations are now reorganizing their marketing budgets to concentrate on digital channels. Statistics show that the pandemic and several lockdowns will contribute to the Indian e-commerce business growing to Rs 7 trillion by 2023. This is further evidence that digital marketing is on the rise and has had a beneficial effect on businesses and people’s everyday lives. This has also created a new market for freelance content creators that contribute towards the digital economy. In addition to these developments, a whole new marketplace of cloud-only enterprises has taken shape that deal in products ranging from cutleries and furniture to beauty products and electronics. Supported by a plethora of online product reviews, buying guides and social media word-of-mouth marketing this is a new avenue of growth fuelled by digital marketing. 
The outlook for digital marketing in the future is positive and secure. Right now, the most important thing for any company to do is hire inventive, creative digital marketers who can help them establish a strong online presence. The expansion of digital marketing is a long-term phenomenon. The market is likely to expand, and meeting the evolving needs of consumers will become increasingly important as time goes on. This next generation will be used to doing everything digitally and online. Organizations and businesses need to make digital marketing efforts now to be ready to serve these clients in the future.
Benefits of Digital Marketing for Retail Brands
With digital marketing, businesses can reach customers all over the world, interact with them, build their brand, advertise their wares cheaply, and see a healthy return on investment. There are countless ways in which a retail company’s success can be affected by a well-developed digital marketing strategy. 
•    Access to new opportunities: Because of digitalization and technological progress, retail marketers now have access to previously unavailable prospects. They’ve gained the ability to expand their customer base outside geographical limits, enhance customer service while decreasing marketing expenditures, and much more. It’s only right that shops make the most of this sales avenue and use it to its maximum potential.
•    Competitive Advantage: The power of digital marketing cannot be overstated for small and medium-sized stores. That makes it possible for them to effectively take on tough competition despite having few means at their disposal. Using internet marketing, even stores on a little budget can promote their products internationally and reach clients all over the country.
•    Improve Marketing metrics: Retailers can improve customer acquisition, conversion, and retention with the support of digital platforms. Customer involvement and conversation can be facilitated by its use, which in turn can increase sales. 
•    Improved Customer Experience: Regardless of the size of their operation, stores must put money into digital marketing if they want to provide their customers with the greatest possible shopping experience. This includes every step of the process, from research through delivery. It is important that the customer has a positive and stress-free experience with the brand at every touchpoint.
•    Improves Brand Metrics: Businesses in the retail sector can set themselves apart from the competition by fostering a strong brand identity and awareness. Companies can use this to their advantage by putting resources into bolstering their brand’s reputation, brand awareness, and brand image in the eyes of consumers.
Without a strong digital marketing plan, no company can hope to succeed in today’s market. However, in order to reap the full benefits of digital marketing, modern stores must guarantee that their strategies are being implemented effectively. To maximize the potential of digital marketing and its many channels, it is essential to establish a solid online presence through strategies like website design and development, search engine marketing, content marketing, email marketing, and social media marketing.
As the globe moves toward more widespread use of digital technology in commerce, consumers in even the most remote regions of India have access to top-tier offerings from the world’s most recognizable companies. It’s time to rethink your approach to company and consumer interaction. It’s time for retailers to expand their advertising efforts beyond brick-and-mortar stores and television commercials to online buying guides, social media marketing, and more to better connect with today’s tech-savvy consumers.
While digital marketing is still in its infancy, it is now one of the most effective strategies to promote your retail brand. Nonetheless, learning about the channel’s internal dynamics and the constant shifts they undergo is fascinating. Professionals that study emerging technologies like voice search, virtual reality, artificial intelligence, etc., and use that knowledge to benefit their company’s brand will continue to be in high demand as the industry continues to develop and adapt.
 
Disclaimer:
 Deccan Herald does not vouch, endorse, or guarantee any of the above content, nor is it liable for any claims arising thereof.
 
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