Top 13 Online Marketing Platforms to Improve Your Digital Marketing – Influencer Marketing Hub

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As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) predicts the worldwide digital advertising and marketing market will reach $786.2 billion by 2026. As a result, we have seen an influx of online marketing platforms and tools develop to assist businesses with their digital and online marketing. 
The terms digital marketing, internet marketing, and online marketing are, to a large extent, interchangeable. Technically, digital marketing refers to any marketing on electronic devices, with online marketing and internet marketing (which are by definition digital) focusing solely on content delivered via the internet. However, many of the tools and platforms available to assist marketers will help with all these types of marketing. In reality, they assist multiple types of modern marketing, including:
With so much variety in digital and marketing, we have selected a variety of online marketing platforms covering a range of these marketing types.

1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch. 

Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.

Brandwatch’s approach to social media marketing is to break it down into what matters most. Then, it gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.

Brandwatch cooperates well with agencies to smooth your collaborative processes if you want an agency to take charge of some parts of your online marketing. You can control all access and set permissions while using the platform yourself for the types of marketing you wish to keep in-house.

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
5.0

Ease of Use
4.5

Support
5.0

Overall Score
4.8

Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management

Price starting at:$108

Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want

Audience tools give deep insights into the aggregate AND individuals

Newly added TikTok support goes further than you’d expect

Confusing array of products and services from three different companies

No multi-channel posts; you have to add a post to a channel one at a time

Best for: Small, Medium, and Large businesses

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!


2. Loomly

Loomly

Loomly focuses on social media marketing and scheduling. Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.

Loomly
4.5 out of 5 stars

This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.1

Ease of Use
4.6

Support
4.7

Overall Score
4.5

Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics

Price starting at:$26

Pros and Cons
Intuitive management tool

Inexpensive

Easy to learn platform

Requires additional integrations for some social publishing

Too many bots may bother users

Calendar function may be hard to access

Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals

Loomly
4.5 out of 5 stars

This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.


3. Refersion

Refersion

You can use Refersion to oversee and track your ambassador, influencer, and affiliate marketing programs. Easily onboard unlimited affiliates and manage their performance with built-in reporting for all campaigns across your brand ambassador, influencer, and affiliate programs. Refersion connects with eCommerce platforms and popular marketing apps. Get webhooks, developer APIs, and certified Shopify Plus features for larger programs.

Grow your eCommerce sales with Refersion’s Affiliate Recruiting Solutions and connect with the most compatible and profitable affiliate partners. Recruit premium content publishers to build powerful affiliate relationships that drive new revenue to grow your eCommerce business.

Refersion
4.6 out of 5 stars

Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.8

Ease of Use
4.5

Reporting
4.5

Overall Score
4.6

Features & Pricing
Automated Recruiting
Content Library
E-commerce Tools
Product/Gifting Tools
Forms and Compliance

Price starting at:$99

Pros and Cons
Really easy way to manage affiliates at scale

Multiple ways to structure commissions

Content library connects directly to affiliate websites (edit locally, advertise globally)

Limited types of on-demand reporting

Not easy to organise influencers/affiliates according to performance

No on-platform payment processing

Best for: Medium to Large Size E-commerce brands

Refersion
4.6 out of 5 stars

Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression.


4. Sendible

Sendible

Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform, keep images pixel-perfect with Sendible’s built-in editor, or design new graphics with Canva.

Sendible places much emphasis on helping you streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.

You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.

Sendible
4.5 out of 5 stars

Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.6

Ease of Use
4.5

Support
4.5

Overall Score
4.5

Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling

Price starting at:$29

Pros and Cons
Excellent social scheduling features

Content recommendation tools

Social engagement platform

Brand monitoring

Social listening feature can be slow

Clunky organization of the platform

Best for: SMMs, corporate marketing teams and digital agencies

Sendible
4.5 out of 5 stars

Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.


5. Referral Factory

Referral Factory

Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert. 

You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.

Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.

Referral Factory
4.8 out of 5 stars

Referral Factory is a one-stop-shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions and more with Referral Factory’s features.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.6

Ease of Use
4.8

Support
5.0

Overall Score
4.8

Features & Pricing
Referral invites & notifications
multiple referral program types
1000+ referral program templates
landing page builder
social media sharing buttons
fraud and user verification alerts
integrations

Price starting at:$95

Pros and Cons
Flexible features

Exporting data is easy

Simple interface

Platform design feels outdated

Customization can be difficult

Dedicated support only for top plans

Best for: Flexible referral software for any business of any size.

Referral Factory
4.8 out of 5 stars

Referral Factory is a one-stop-shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions and more with Referral Factory’s features.


6. Campaigner

Campaigner

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento. 

Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.

Suppose you’re worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.

You can use conditional content and content blocks to personalize your email communications based on your subscribers’ interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. In addition, you can select an eCommerce-targeted version that integrates with…

Channels: Twitter, Facebook, Linkedin


7. Brand24

Brand24

Brand24 is a “media monitoring tool with powerful analytics.” You can use it to monitor your brand’s performance on a wide range of social media channels, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. It also examines websites, blogs, news sites, reviews sites, video descriptions, and podcasts. It offers sentiment analysis, hashtag monitoring, and much more. 

Brand24 is a powerful social media analytics platform. The tool tracks keywords across major social media platforms, calculating how you’re performing. It calculates social media reach, your share of voice, and hashtag performance. Its AI-driven sentiment analysis can help protect your brand’s reputation, find marketing insights, and improve customer service.

It offers four tiers of pricing, designed to cater to businesses of all sizes, so you won’t overpay for what you get. 

Brand24
4.6 out of 5 stars

Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.2

Ease of Use
4.7

Support
4.8

Overall Score
4.6

Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Media Monitoring
Brand Management
Hashtag Tracking
PDF reports
Influence Score
Presence Score
Newsletter Monitoring
Trending Links

Price starting at:$39

Pros and Cons
Easy-to-use platform

Coordinated follow-up process

Real-time monitoring

Simple organization on the platform

Mobile app could be better

Best for: Small & medium brands

Brand24
4.6 out of 5 stars

Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.


8. Sendinblue

Sendinblue

Sendinblue is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team’s notes and tasks about engagements. 

One handy feature is Sendinblue’s shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.

As well as traditional email marketing, you can use Sendinblue to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.

Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing. It offers chat and CRM, and bundles these critical tools alongside marketing automation, persona…

Channels: Facebook, Twitter, LinkedIn


9. Iconosquare

Iconosquare

Iconosquare specializes in offering actionable social media analytics so you can make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. It gives you a customized dashboard that quickly visualizes the most important metrics, and you can schedule reports to help you stay on top of your game. You can even receive analytics for promoted Instagram content on selected plans.

However, you can use Iconosquare for more than just social analytics. It includes a powerful scheduler so you can publish your content automatically. 

In addition, you can keep a close eye on selected competitors and understand how your performance stacks up with the rest of your industry across multiple metrics.

Iconosquare
4.4 out of 5 stars

Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.4

Ease of Use
4.4

Support
4.4

Overall Score
4.4

Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management

Price starting at:$49

Pros and Cons
Evolving functionality

Industry benchmarks

Competitive analysis features

Excellent automated posts

Customer support may not be helpful

Some features may glitch

Some platforms are not included

Best for: Brands and Agencies

Iconosquare
4.4 out of 5 stars

Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.


10. Omnisend

Omnisend

Omnisend is an all-in-one email marketing automation platform targeting high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be. 

As its name suggests, Omnisend provides tools to help you with more than just email. For example, you can combine email with SMS and more channels from a centralized platform. In addition, it includes a library of templates that make it easy to create professional, stunning emails. You can even customize their templates to suit your brand. 

The basic free plan allows you to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you can do everything in the free plan and receive unlimited web push notifications, and more email sends. Both these plans also include limited SMS sends, and you can purchase additional SMS credits if your needs are more significant. The Pro plan gives you unlimited email sends, web push notifications, and extra credits for SMS sends. 

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
3.8

Ease of Use
4.7

Support
4.7

Overall Score
4.4

Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads

Price starting at:$16

Pros and Cons
SMS marketing integration

Contact sync for ads

eCommerce integrations

No RSS feature limits blog connectivity in campaigns

Support can be slow

Unlimited email sends only offered in Pro plan

Best for: E-commerce marketers

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.


11. Audiense

Audiense

Audiense is a tool for gaining insights into audiences and finding the ones you’re targeting for marketing. You can use it to obtain a complete picture of who you’re trying to reach with your campaigns. These insights are valuable for pretty much any kind of digital marketing.

Audiense allows unique and in-depth audience segmentation. Transform how you make decisions and discover new opportunities by understanding the audiences that really matter. 

Audiense has two main products: Audiense Insights, to understand your audiences, and Audiense Contact, an in-depth Twitter marketing platform. Even if you don’t use Twitter, you can use Audiense Insights to understand and activate your audiences. It looks at all your social data to help you understand the people you’re reaching. Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.

If you do use Twitter, Audiense Contact boasts the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


12. Mailchimp

Mailchimp

Marketers still love email marketing because it works. Mailchimp has been helping marketers since 2001 and has  62% of its market with more than 12 million active users. It has branched out from being a strict email solution to becoming a full-featured online marketing platform. 

While email remains MailChimp’s signature feature, you can also use it to assist with designing landing pages, creating digital ads, social media marketing, preparing and sending postcards, and much more. In addition, you can use their social calendar to review past campaigns and preview future posts.

Mailchimp incorporates various marketing tools to build your audience, including a marketing CRM, an audience dashboard, segmentation, personalization, and predicted demographics. Mailchimp includes a Content Studio with campaign templates, dynamic content, a subject line helper, and a creative assistant if you want assistance creating content. Mailchimp also excels with automation, focusing on customer journeys, pre-built automations, send time optimization, and transactional email.

Mailchimp
4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
5.0

Ease of Use
4.5

Reporting
5.0

Overall Score
4.8

Features & Pricing
CRM
Email Marketing

Price starting at:$11

Pros and Cons
Free plan that’s actually useful

Tons of automations; you can even automate some of the automations

Creative Assistant enables even the most artless users to send good-looking emails

Several ways to target mailings to the right people

No onboarding or configuration services available

Limited support at the lower end of the subscriptions

Workflow is unclear

Best for: Small, Medium, and Large Businesses

Mailchimp
4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.


13. CoSchedule

CoSchedule

You can organize all your marketing in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing. 

Larger businesses could consider the CoSchedule Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. Their marketing suite consists of four components: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.

The Calendar Organizer is a “souped up” version of CoSchedule’s free Marketing Calendar. You can use it to see every project on a unified calendar of record. The Content Organizer lets you optimize your editorial process to save time and deliver more; centralize publishing and promotion by connecting your tools. You can use the Work Organizer to implement consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work. Finally, the Asset Organizer helps you catalog and maintain control of your brand’s assets.

CoSchedule
4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

Ratings
Features & Pricing
Pros and Cons

Ratings
Features
4.8

Ease of Use
4.2

Support
4.3

Overall Score
4.4

Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring

Price starting at:$39

Pros and Cons
Centralized dashboard and calendar

Easy collaboration for teams and clients

Project management tools

Multiple features

Noncompetitive pricing

Not enough customization options

Slow loading

Best for: Professional marketers, marketing teams, and marketing agencies

CoSchedule
4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.



You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch. 
Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.
Brandwatch’s approach to social media marketing is to break it down into what matters most. Then, it gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.
Brandwatch cooperates well with agencies to smooth your collaborative processes if you want an agency to take charge of some parts of your online marketing. You can control all access and set permissions while using the platform yourself for the types of marketing you wish to keep in-house.
Loomly focuses on social media marketing and scheduling. Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.
You can use Refersion to oversee and track your ambassador, influencer, and affiliate marketing programs. Easily onboard unlimited affiliates and manage their performance with built-in reporting for all campaigns across your brand ambassador, influencer, and affiliate programs. Refersion connects with eCommerce platforms and popular marketing apps. Get webhooks, developer APIs, and certified Shopify Plus features for larger programs.
Grow your eCommerce sales with Refersion’s Affiliate Recruiting Solutions and connect with the most compatible and profitable affiliate partners. Recruit premium content publishers to build powerful affiliate relationships that drive new revenue to grow your eCommerce business.
Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform, keep images pixel-perfect with Sendible’s built-in editor, or design new graphics with Canva.
Sendible places much emphasis on helping you streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.
You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.
Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert. 
You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.
Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.
Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento. 
Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.
Suppose you’re worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.
You can use conditional content and content blocks to personalize your email communications based on your subscribers’ interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.
Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. In addition, you can select an eCommerce-targeted version that integrates with…
Channels: Twitter, Facebook, Linkedin
Brand24 is a “media monitoring tool with powerful analytics.” You can use it to monitor your brand’s performance on a wide range of social media channels, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. It also examines websites, blogs, news sites, reviews sites, video descriptions, and podcasts. It offers sentiment analysis, hashtag monitoring, and much more. 
Brand24 is a powerful social media analytics platform. The tool tracks keywords across major social media platforms, calculating how you’re performing. It calculates social media reach, your share of voice, and hashtag performance. Its AI-driven sentiment analysis can help protect your brand’s reputation, find marketing insights, and improve customer service.
It offers four tiers of pricing, designed to cater to businesses of all sizes, so you won’t overpay for what you get. 
Sendinblue is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team’s notes and tasks about engagements. 
One handy feature is Sendinblue’s shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.
As well as traditional email marketing, you can use Sendinblue to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing. It offers chat and CRM, and bundles these critical tools alongside marketing automation, persona…
Channels: Facebook, Twitter, LinkedIn
Iconosquare specializes in offering actionable social media analytics so you can make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. It gives you a customized dashboard that quickly visualizes the most important metrics, and you can schedule reports to help you stay on top of your game. You can even receive analytics for promoted Instagram content on selected plans.
However, you can use Iconosquare for more than just social analytics. It includes a powerful scheduler so you can publish your content automatically. 
In addition, you can keep a close eye on selected competitors and understand how your performance stacks up with the rest of your industry across multiple metrics.
Omnisend is an all-in-one email marketing automation platform targeting high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be. 
As its name suggests, Omnisend provides tools to help you with more than just email. For example, you can combine email with SMS and more channels from a centralized platform. In addition, it includes a library of templates that make it easy to create professional, stunning emails. You can even customize their templates to suit your brand. 
The basic free plan allows you to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you can do everything in the free plan and receive unlimited web push notifications, and more email sends. Both these plans also include limited SMS sends, and you can purchase additional SMS credits if your needs are more significant. The Pro plan gives you unlimited email sends, web push notifications, and extra credits for SMS sends. 
Audiense is a tool for gaining insights into audiences and finding the ones you’re targeting for marketing. You can use it to obtain a complete picture of who you’re trying to reach with your campaigns. These insights are valuable for pretty much any kind of digital marketing.
Audiense allows unique and in-depth audience segmentation. Transform how you make decisions and discover new opportunities by understanding the audiences that really matter. 
Audiense has two main products: Audiense Insights, to understand your audiences, and Audiense Contact, an in-depth Twitter marketing platform. Even if you don’t use Twitter, you can use Audiense Insights to understand and activate your audiences. It looks at all your social data to help you understand the people you’re reaching. Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.
If you do use Twitter, Audiense Contact boasts the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
Marketers still love email marketing because it works. Mailchimp has been helping marketers since 2001 and has  62% of its market with more than 12 million active users. It has branched out from being a strict email solution to becoming a full-featured online marketing platform. 
While email remains MailChimp’s signature feature, you can also use it to assist with designing landing pages, creating digital ads, social media marketing, preparing and sending postcards, and much more. In addition, you can use their social calendar to review past campaigns and preview future posts.
Mailchimp incorporates various marketing tools to build your audience, including a marketing CRM, an audience dashboard, segmentation, personalization, and predicted demographics. Mailchimp includes a Content Studio with campaign templates, dynamic content, a subject line helper, and a creative assistant if you want assistance creating content. Mailchimp also excels with automation, focusing on customer journeys, pre-built automations, send time optimization, and transactional email.
You can organize all your marketing in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing. 
Larger businesses could consider the CoSchedule Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. Their marketing suite consists of four components: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.
The Calendar Organizer is a “souped up” version of CoSchedule’s free Marketing Calendar. You can use it to see every project on a unified calendar of record. The Content Organizer lets you optimize your editorial process to save time and deliver more; centralize publishing and promotion by connecting your tools. You can use the Work Organizer to implement consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work. Finally, the Asset Organizer helps you catalog and maintain control of your brand’s assets.
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