August 8, 2022
The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues.
The partnership will allow marketers using the LiveRamp platform to transact against the logged-in readership of Reach plc., a cohort of 11 million monthly readers, according to the publisher.
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The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues.
The partnership will allow marketers using the LiveRamp platform to transact against the logged-in readership of Reach plc., a cohort of 11 million monthly readers, according to the publisher.
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Mark Stenberg is Adweek’s senior media reporter.
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