UK companies' social media ad spend trumps global average – Marketing Tech

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UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.
This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.
Key findings from the report include:
UK tops global ad spend leader board, but engagement is down
Brands’ overall response rates to comments are declining, but response times for urgent queries improving slightly
*Response rates refers to the percentage of responses to direct message conversations, while response times refers to median response time in hours.
Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.
Tags: Advertising, budget, Social Media
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