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Even if this is your first time hearing about Google ads in Nigeria, I am pretty sure that you know too well about Google search and some other platforms owned by Google.
I am not going to talk about the other numerous platforms owned by Google, but focus exclusively on their advertising platform formally known as Google AdWords.
So, what exactly is Google ads, and why is it important for every business whether small, medium or large?
Google ads is the advertising department at Google that allows individuals, businesses and organisations to promote their offers to people that are actively using Google’s platforms such as Google search, Gmail, YouTube, Google play, Google maps, Google discover, Google shopping, and also on millions of top quality partnered websites across the world.
There are so many things you need to know about Google ads and why it is good for your business. At the end of this article you will have a good understanding of how Google ads can help your business expand.
As companies define various goals for their businesses, Google ads make it completely possible for them to reach their target goals with various types of campaigns.
For instance, a toothpaste company that recently launched a new product line and wanting the public to see the product in action might be looking for an effective channel to promote their captivating video ads to reach a larger audience in millions.
Such a goal can easily be achieved on Google ads with a YouTube advertising campaign.
At this point I will need to throw in some data to help you understand the amount of users your advertising could be reaching on YouTube.
However, that’s not all. An insurance company looking to onboard more subscriptions might want to reach people who are actively looking for the best insurance policy on Google search.
With the various campaign types available on Google ads, you’ll surely be able to achieve your company’s goal. And this is one of the things you need to know about Google ads in Nigeria.
Support for multiple ad creative
Different ads creative makes it possible for businesses to pass their messages to users in multiple ways.
For instance, a retail company like Jumia might want to display their products in a way that makes it possible for users to see the beautiful images and some features of the product.
This is possible in Google ads with the option to upload custom banner ads.
Google ads also supports HTML5 ads, which is suitable for serving rich media to users on the Google ads network.
Huge market reach
As at the time of writing this article, Google’s search queries amount to over 5 billion searches every single day. That is ridiculously huge, and it shows that there’s a high opportunity to reach a larger audience on the Google search network.
But that’s not all. Millions of websites across the world serve adverts from Google to billions of readers every single month.
For example, if you’re a wedding photographer, you might want to take advantage of Google ads to reach the huge users that read updates on Bellanaija’s blog every single day. This is one of the good things you can easily achieve with Google ads without having to contact Bellanaija management directly.
If there’s one more thing you’ll love about Google ads, it is definitely going to be the ability to reach a wider audience.
In fact, the publicly available data has shown that Google and YouTube are the top 2 most visited websites in Nigeria and the world at large for the past five years. And the good news is that it is not changing anytime soon.
Combining the audiences on Google search network, YouTube, and display network will open a lot of opportunities for you to serve your ads to millions of people on the internet.
Tracking and data visualization
One of the good things about online advertising is the ability to track your ads performances.
Google ads make it extremely easy to see how your ads are performing with the help of their tracking snippet that can be installed anywhere you wish to track on your website.
With Google ads, you can track pretty much anything.
You can track when someone clicks on your ads.
You can track when someone fills a contact form on your website.
You can track when someone makes a purchase on your website.
You can track how long people stay on your website.
You can track people who download your ads through ads.
You can track people who made purchases in your app.
You can track people who see your ads on YouTube and how long they watch it.
And lots more.
That’s not all. While it is possible to track whatever action you wish to track from your ads, it is also possible to see more in-depth data with the help of Google analytics.
This powerful tool will help you better understand your ads performances and reveal more information about your users.
Another thing about Google ads is the ability to visualise your data in Google data studio.
With the help of various integrations available on Google ads, you’ll be able to know how your ads are performing across multiple platforms.
For instance, Google ads makes it possible for advertisers to integrate their YouTube channel to their ads account.
Google ads also makes it possible for advertisers to integrate their ads account with Google analytics.
With all the available integrations, tracking, analysing and optimising yours ads performances will not be a thing to worry about.
Google ads Budget flexibility
If you have to meet most of the newspaper companies to buy ads slots, you’ll likely have to pay some fixed amount of money in order to post your ads.
Fortunately, with Google ads, you are not obliged to spend any amount of money on ads. The decision is solely for you to make.
You can start running your ads with any amount of budget.
If you have a bigger company that really wants to maximize the huge reach of Google ads, you can put as much as possible to help your ads reach more users.
By the way, I need to mention that while Google ads makes it possible for advertisers to advertise with any amount of budget, many advertising agencies do have a minimum budget requirement before they can help you manage the advertising to deliver impressive results.
Marketing intelligence with retargeting
With the increasing popularity of artificial intelligence in virtually every area of life, online advertising cannot be left behind.
Google has deployed several marketing intelligences to help advertisers better manage and optimize their ads for better performance.
With the help of powerful marketing intelligences, advertisers can better deliver ads to quality audiences and also deliver custom ads to retarget users who have previously interacted with their ads.
For instance, if a user buys solar panels from your website, you might decide to retarget such users with a custom ad promoting your inverter to them at a discount price.
This is possible with the help of retargeting ads on Google.
Google ads Transparency
In some advertising platforms, once your account is restricted from advertising, you lose access to all your data.
Imagine you’ve been advertising on a platform for over two years and you’ve built a lot of successful campaigns that you usually use as a guide whenever you’re creating a new campaign, and suddenly, the ads account gets restricted and all your data is gone.
You are denied access to the data you’ve spent huge money to acquire.
Realistically, in such a platform, a shady advertising agency who mismanages your ads budget can simply do something that will get the account restricted so that you will no longer be able to audit the account.
This is something you will not experience on Google. And this is obviously one of the reasons why I write about Google ads in Nigeria.
You will always have access to your data. And you can also export your data on Google ads even if the account is restricted.
Google ads Management in Nigeria
As with most advertising platforms, managing your ads is very important on Google.
Getting the best results from your ads requires proper management, analysis and optimization.
You don’t want to put your money where no one is watching the profits grow.
If you want to get the best results from your advertising on Google, you need to hire a competent agency to oversee the affairs of the account.
Fortunately, Google has made it possible for businesses to hire certified advertising agencies with track records.
And for this, I’m delighted to let you know that Ojasweb Digital Solution is a top Google advertising agency in Nigeria.
We are the only specialist advertising agency in Nigeria that doesn’t do everything.
When I say everything, I mean we are not jack of all trades.
We are Google ads specialists in Nigeria and we do it the best.
You can request for strategy call/meeting via our website www.ojasweb.com
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