Yggdrasil and Peter & Sons prepare to raid the beast's lair in Dragon … – European Gaming Industry News

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BGaming Collaborates with Pop Culture-Inspired Artist Thumbs for ICE London
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Yggdrasil, the leading worldwide publisher of online gambling content, has embarked on its latest adventure with Peter & Sons in the shining new slot Dragon Blox GigaBlox™.
The 6×6 grid features the hugely popular Game Engagement Mechanic (GEM) GigaBlox™, which sees at least one giant symbol land on every spin, offering players significantly increased win potential.
The reels are filled with a band of brave adventurers, gleaming symbols and Wilds, all while a fierce sleeping dragon lays surrounded by its treasure hoard behind the matrix.
The 50 payline game offers both a Monster Free Spins and a Lock’N Blox Bonus. Monster Free Spins are triggered when six or more Free Spin symbols land on a single spin. During the bonus, every new scatter in view awards an additional spin, and players may unlock the Lock’N Blox round during this.
Lock’N Blox spins are awarded when six or more coins land in view, triggering a respins-style round. An initial three spins are awarded, resetting when a successful turn of the reels occurs. In addition, coins can merge for giant win potential, offering a multiplier value of up to 5,000x.
Dragon Blox GigaBlox™ boasts both a Golden Bet feature, which increases the chances of the bonus mode being won for a larger stake, as well as a Buy feature, to progress directly to either of the two rounds.
Dragon Blox GigaBlox™ is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Our YG Masters program has entered its fourth year and we’re delighted to be collaborating with Peter & Sons for another mythical masterpiece, Dragon Blox GigaBlox™.
“Combining their unmistakable art style with exciting mechanics and bonus features is a winning formula, and we’re very happy with our latest launch.”
Yann Bautista, Business Development Manager at Peter & Sons, said: “Last year saw us come on in leaps and bounds as a studio, and we’re thrilled to hit the ground running in 2023 with Dragon Blox GigaBlox™. It builds on what we’re trying to deliver to players, while utilising another of Yggdrasil’s fantastic GEMs to give a player-favourite experience.”
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BGaming, a fast-growing game development studio specializing in the iGaming industry, is excited to announce its exclusive collaboration with London-based artist Thumbs for the upcoming ICE London event. With this collaboration, BGaming is setting a precedent for future partnerships with local artists, and plans to bring similar collaborations to all major iGaming events in 2023, aimed to support talents and provide a space for experiments.
Visitors of the ICE London exhibition will have the opportunity to see BGaming’s popular game characters, such as Elvis Frog, Joker Queen, Cactus Cowboy Johnny Cash, and others, in a new light, inspired by pop culture. BGaming aims to push the boundaries of what is possible within the iGaming industry by providing a space for experimentation and sharing ideas. 
In addition to showcasing this exciting new style and branding, the studio brings its best products at ICE London, including over 90 highly engaging games and the development of brand exclusives. The development of brand-exclusive and customized games has become the company’s unique selling point and has been highly valued by leading operators in the industry.
BGaming will also reveal details about its new product, BGaming Drops, which aims to raise player engagement. This new offering will interest casino operators attending ICE London, representing a unique approach to player retention.
“BGaming is thrilled to be working with Thumbs and enjoy the exciting new direction we are taking at ICE London. The studio stands for experiments and is constantly looking for new ways to push the boundaries of what is possible within the industry, with a particular focus on creating content for a younger audience”, said Kate Puteiko, Chief Marketing Officer at BGaming. “We look forward to bringing such experiments to all the major iGaming events in 2023 and welcome visitors of ICE London to be the first to enjoy the collaboration!”
“It’s always exciting as a creative when you get to collaborate with brands that allow you to express yourself. This project was a challenge as I had to take some of BGaming’s most popular game characters and reimagine them in my own style, but BGaming gave me complete creative freedom to explore this and ultimately this always leads to my best possible work.” Thumbs commented on the collaboration. “I had a lot of fun giving the BGaming characters a more vintage comic book feel which created a juxtaposition to their usual 3D look”
Visitors can book a meeting with the team on stand N8-120 at ExCel London to explore the opportunities BGaming has to offer as an innovative game provider for the iGaming Industry.
 
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 800+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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Golden Matrix Group, Inc., developer, licensor and global operator of online gaming and eCommerce platforms, systems, and gaming content, and MeridianBet Group, Southeast Europe’s leading business-to-consumer (B2C) sports betting and gaming group with headquarters in Malta, operating in multiple markets across Europe, Africa, and Latin America, today announced that GMGI has entered into a definitive acquisition agreement pursuant to which it has agreed to acquire MeridianBet Group and its related companies in a cash and stock transaction valued at approximately $300 million (the “Acquisition”).
The acquisition, when completed, will provide GMGI access to new and fast growing regulated B2C markets that have experienced double digit compound annual growth rates (CAGRs) since 2020[i], supported by a network of over 1,100 highly skilled MerdianBet professionals. The acquisition is expected to close in the first half of 2023, subject to customary conditions to closing, including GMGI raising required funding, completion of due diligence, GMGI shareholder approval, and regulatory approvals. The combined pro forma revenues of both companies are expected to be greater than $100 million in FY2022, with an EBITDA estimated to be greater than $22 million for the pro forma year ended 31 October, 2022, making the combination financially appealing and earnings-accretive.
Both companies plan to continue operating under their respective brands.
Transaction Highlights
Rationale for the Planned Acquisition
MeridianBet Group with a strong B2C presence in European, Latin America (LATAM), and African sports betting markets – and over 38% year-on-year revenue growth, Fiscal Year 2022 over 2021 – combined with Golden Matrix’s B2B gaming platforms supporting over 6.8 million registered users is expected to result in complementary aspects of the business and a significant increase in market share for both companies.
As a Nasdaq company, Golden Matrix has been seeking opportunities to grow and expand in a strategic and sustainable way. The acquisition of MeridianBet presents a unique opportunity for GMGI to achieve this growth while also gaining access to new markets and resources. Additionally, MeridianBet is a profitable and unique company, which is expected to bring valuable expertise and assets to the combined entity. Overall, the acquisition of MeridianBet is anticipated to bring significant benefits to GMGI from both a financial and operational standpoint, and GMGI’s management team is confident it will drive long-term value for shareholders.
Brian Goodman, CEO of Golden Matrix:
“We are thrilled to announce our entry into a purchase agreement with the shareholders of MeridianBet Group. We believe that this acquisition will provide us entry into a well-established and highly scalable B2C vertical in new markets outside of our core markets. MeridianBet Group appealed to us with its proven business model that emphasizes organic growth, resilience to external economic factors, and exceptional products and technology. We are pleased to be on the path to completing this acquisition and look forward to strengthening and growing our position in the global online betting and gaming industry, expanding into new regulated markets, and maintaining our ongoing drive to scale the business as a whole at a rapid growth rate. MeridianBet Group’s regional market strength, brand awareness and proprietary technology solutions across the enlarged group are also expected to further accelerate our growth and expansion into new territories.”
Commenting on the Acquisition, Zoran Milosevic, Chief Executive Officer of MeridianBet Group said:
“Today marks a major milestone for MeridianBet Group and its employees. As a public company traded on Nasdaq, in synergy with Golden Matrix, we expect to set an industry standard when it comes to worldwide gaming platforms and to be in an even stronger position to deliver on our aggressive growth strategy and expand into new markets, including  Brazil and the US. Our brands, which are well known among worldwide online betting and gaming communities, are stronger together; and I am looking forward to working closely with Brian Goodman as we conclude the acquisition. I would like to take this opportunity to express my gratitude to Brian for his hard work and determination, in what has been a testing global macro economic environment for all. I thank the entire GMGI and MeridianBet team for their dedication and commitment to finalize this agreement. We are excited about the many opportunities we can pursue together in the years ahead, and we look forward to updating shareholders and employees on our progress and working towards closing the acquisition and continuing as a combined group.”
Terms of the Acquisition
The purchase price payable to MeridianBet Group shareholders will be satisfied by the issuance to MeridianBet stockholders of approximately 65.3 million common shares of GMGI, based on an agreed price of $3.50 per share, and $70 million in cash. Upon closing of the acquisition, the MeridianBet Group of companies will become wholly-owned subsidiaries of GMGI. The acquisition agreement has been approved by the Board of Directors of each company.
“From the perspective of MeridianBet Group,” added Mr. Milosevic, “the strategic rationale behind the deal and becoming part of a Nasdaq-listed company is to be more competitive and successful in Brazil, the United States and other large markets – where market entry for private companies is more challenging. We are confident the best days of sports betting and online casinos are yet to come, with gaming regulation rolling out globally, creating opportunities for us to expand into these emerging markets.”
No change in the Company’s name is planned in connection with the acquisition, and the Board structure is expected to remain the same, with the sole exception being Mr. William Scott joining as Chairman of the Board. Mr Scott is a seasoned veteran in the regulated gaming industry and is currently an advisor to MeridianBet Group.
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Entain plc, the leading global sports betting, gaming and interactive entertainment group, is pleased to announce the completion of the acquisition of BetEnt B.V., which trades under the BetCity.nl name.
BetCity is one of the Netherlands’ leading licensed operators in the newly regulated online sports betting and gaming market.  Since its licencing in October 2021, BetCity continues to deliver strong growth, maintaining its established leading share of approximately 20%1 of this attractive fast-growing market.
Jette Nygaard-Andersen, CEO of Entain, comments:
“We are pleased to have completed the acquisition of BetCity.  The combination of BetCity’s local expertise and strong brand, alongside Entain’s global scale and market-leading platform provides customers with an enriched and broader offering of engaging products, fresh content and new experiences.
This transaction further underpins our growth strategy of operating in, and expanding further into, attractive regulated markets. We look forward to working with Melvin and the BetCity team as we execute on the significant opportunities in the Dutch market.”
As announced on 14 June 2022, the consideration structure is as follows:
The total consideration payable, on current expectations, is €450m (approximately £399m2).  However, dependent on the performance of BetCity, the maximum consideration is capped at €850m (approximately £753m2).  The combination is expected to deliver approximately €28m (approximately £25m2) of cost synergies, predominantly from technology, content and royalty benefits, by the end of 2026.
The initial consideration has been funded from the proceeds of the Group’s re-financing announced on 19 October 2022 and existing cash resources.
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